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Major (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Web Communication (BA)

  • B1316; B1316ABACHELOR OF ARTS

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Title Web Communication (BA)
Course Code B1316; B1316A
Study Level Bachelor (Undergraduate)
School School of Arts
Academic Contacts

Academic Chair: Dr Mark Cypher | Email: M.Cypher@murdoch.edu.au | Tel: 9360 2240

Qualification Bachelor of Arts (BA) in Web Communication
Duration 3 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Kaplan Higher Education Institute and Kaplan Higher Education Academy (Singapore) ['KAPLAN-SGP'] (internal)
Some units only: Murdoch campus (external)
Description Web Communication combines an exciting mix of web design, digital marketing and public relations. Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media. Students will learn all about conveying information and ideas using networks such as Facebook, Twitter and YouTube, powerful search engines such as Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.
In the Bachelor of Arts you will develop a broad understanding of your field and proficiency in producing written and oral arguments and creative artefacts in response to social, human and natural phenomena. You will also develop a critical appreciation of the perspectives of others. As an Arts graduate you will be able to think critically and creatively, apply knowledge and information, and communicate effectively. These are professional skills which are critical across a range of industries. You will also be able to pursue further study in the fields of social research, the humanities and/or the creative arts.
Admission Requirements: Onshore course offerings As per normal undergraduate admission requirements.

Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0.
Major Learning Outcomes KNOWLEDGE
Understand Web Communication principles by:
* demonstrating a knowledge of, and applying the principles and concepts of Web Communications across a range of projects;
* recognising that Web Communication is a industry that impacts on, and is influenced by, other disciplines in practice;
* recognising that Web Communication plays an important part in the production of online social and cultural communications;
* recognising the holistic creative endeavour in developing strategies for web communication campaigns using a range of web design, digital marketing, social media and public relations techniques.

SKILLS
Develop Web Communication skills, both individually and in teams, by:
* researching and applying a range of Web Communication, strategies and methodologies for a specific purpose;
* researching, designing and evaluating web strategies in relation to specific purposes, audiences, contexts and underlying technologies;
* applying recognised Web Communication methods and appropriate practical strategies, techniques, tools and technologies, and being able to adapt these processes when necessary;
* adopting a range of techniques to appropriately project manage all the aspects of a Web Communication project
* critically engaging Web Communication theory and processes to analyse, interpret and evaluate web strategy processes and products.

APPLICATION
Apply Web Communication skills by:
* demonstrating the use of web design, digital marketing, social media and public relations methodologies toward the creation of web communication solutions;
* presenting creative and strategic solutions to client based problems, in a variety of modes, to diverse audiences, and for a range of purposes.
* skilfully using web design, digital marketing, social media and public relations techniques toward the successful production of web communication campaigns
* synthesizing personal, group, industry convention and client based viewpoints towards the successful resolution of web communication projects
Take personal, professional and social responsibility by:
* recognising the relevant and required ethical conduct and behaviour within the web, public relations and digital marketing industry is practiced;
* demonstrating a capacity for self-directed learning;
* demonstrating a capacity for working responsibly and safely;
* respecting the thoughts and opinions of others
* working effectively within team environments
Course Learning Outcomes KNOWLEDGE
CLO1 - Graduates of the Murdoch University Bachelor of Arts demonstrate a broad and coherent understanding of
a) The theoretical perspectives and methods of enquiry of a discipline
b) The diversity of social, human and natural phenomena and the multiple perspectives (including inter-disciplinary perspectives) which can be brought to bear in social and creative enquiry
c) Global perspectives including an awareness of and respect for the historical, social, biological, cultural, and economic interdependence of global life

SKILLS
CLO 2 - Graduates of the Murdoch University Bachelor of Arts are effective communicators who demonstrate
a) proficiency in producing written arguments and/or creative artefacts consistent with the norms and standards of a discipline
b) capacity for persuasive oral communication appropriate to a range of audiences
CLO3 - Graduates of the Bachelor of Arts gather, synthesise and critically evaluate ideas and information from a range of sources demonstrating
a) analytical, creative and conceptual thinking
b) a variety of methods for research and practice appropriate to the discipline

APPLICATION
CLO 4 - Graduates of the Bachelor of Arts demonstrate confidence and competence in applying knowledge and skills to practice through
a) a capacity for self-directed independent enquiry
b) critical self-reflection
c) creative problem solving
d) a global perspective incorporating an appreciation of cultural and disciplinary differences
CLO 5 - Graduates of the Bachelor of Arts have well developed interpersonal and collaborative skills including the demonstrated capacity to
a) give and receive critical feedback
b) work effectively within team environments
c) respect the thoughts and opinions of others
CLO 6 - Graduates of the Bachelor of Arts demonstrate ethical thinking and practice through social and creative enquiry which recognises diversity and the rights and perspectives of others
Employment Prospects Graduates will be able to undertake a range of creative production and strategic roles such as: web communications specialist; online PR and marketing consultant; SEO strategist; web-content strategist; e-commerce specialist; web producer; e-marketer; web studio account manager; and social media strategist, just to name a few.
Professional Recognition Murdoch University is a member of the Australian Screen Production Education and Research Association.
Recommended Double Majors Graphic Design; Journalism; Public Relations; Screen Production
Excluded Minors Web Strategy
Main research areas Online communication; online media production; online marketing and PR.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Part I - 24 credit points

Year 1 - 24 credit points

Transition Unit - 3 credit points

BAR100 Academic Learning Skills - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Breadth Unit for Degree - 3 credit points

BAR150 Ideas and Identity - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Core Units - 9 credit points

PRO107 Introduction to Public Relations - 3 points
MURDOCH: S1-internal

IDD118 Introduction to Graphic Design - 3 points
MURDOCH: S2-internal

PRO101 Introduction to Social Media - 3 points
MURDOCH: S2-internal

General Electives - 9 credit points

Select from any 100-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Part II - 48 credit points

University-Wide Breadth Units - 6 credit points  Unit List

Select from the prescribed list of University-Wide Breadth Units. A unit cannot be used to satisfy both this Breadth Unit requirement and the requirements of a major or minor. If taken at 100 level the unit(s) will be attributed to Part I. Note that no more than 30 credit points at Part I may be credited towards course completion requirements.

Year 2 - 21 credit points

Research Skills Unit - 3 credit points

The Research Skills unit to be taken will depend on the student's Primary Major enrolment. Select from the following.

For Primary Major in Social and Developmental Psychology

BSC201 Psychology: Measurement, Design and Analysis - 3 points
MURDOCH: S1-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal

For All Other Primary Majors

BAR200 Developing Research Skills and Methods - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal

Core Units - 9 credit points

WEB278 Web Strategy - 3 points
MURDOCH: S2-internal
KAPLAN-SGP: TJA-internal, TSA-internal

WEB263 Web Design - 3 points
MURDOCH: S1-internal
KAPLAN-SGP: TJA-internal, TSA-internal

CMS201 Screen: Small, Medium and Large - 3 points
MURDOCH: S1-internal, S1-external
KAPLAN-SGP: TMA-internal

General Electives - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Year 3 - 21 credit points

Research Skills Unit - 3 credit points

The Research Skills unit to be taken will depend on the student's Primary Major enrolment. Select from the following.

For Primary Major in Social and Developmental Psychology

BSC302 Advanced Quantitative Research Methods - 3 points
MURDOCH: S2-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal

For All Other Primary Majors

BAR300 Advanced Research in the Arts - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external
KAPLAN-SGP: TMA-internal

Core Units - 9 credit points

WEB303 Business of Freelancing - 3 points
MURDOCH: S2-internal
KAPLAN-SGP: TJA-internal, TSA-internal

OR

WEB325 Web Communication Professional Placement - 3 points
MURDOCH: S1-placement, S2-placement, SUM-placement, U-placement, W-placement

WEB302 Web Metrics - 3 points
MURDOCH: S1-internal
KAPLAN-SGP: TJA-internal, TSA-internal

WEB301 Web Communication Project - 3 points
MURDOCH: S1-internal, S2-internal
KAPLAN-SGP: TMA-internal

General Electives - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

For assistance with course planning, please contact your Student Advisor.

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