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Course (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Graduate Certificate in International Marketing (GradCertIM)


  • Course Outline
  • Course Structure
  • Fees
  • Course Plans
Title Graduate Certificate in International Marketing (GradCertIM)
Course Code C1130
Study Level Graduate Certificate
School School of Business and Governance
Academic Contacts

Academic Chair: Dr Carol Osborne | Email: C.Osborne@murdoch.edu.au | Tel: 9360 6684

Qualification Graduate Certificate in International Marketing (GradCertIM)
Duration 6 months part-time
Availability Murdoch campus (internal)
This course is not available to international students studying in Australia on a student visa; it is available to international students on other visas if visa conditions allow.
Restriction All graduate courses are subject to restriction.
Description Success in a globalised business world depends largely on the ability of organisations to provide the most competitive products and services to satisfy international market needs and outperform competition. The overall goal is to teach students how to develop effective marketing strategies based on the resources available and the market needs in a global competitive environment, to achieve sustainable outcomes for all stakeholders. The course provides conceptual knowledge and practical skills for current and future international marketing managers.
Admission Requirements: Onshore course offerings Recognised Bachelor's degree or higher; or satisfactory preparation for the course through previous study or professional experience.

Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0.
Course Learning Outcomes * Effectively organise and manage the overall international marketing operation
* Assess the needs of global customers taking into consideration differing cultural aspects
* Design sustainable strategies for the marketing mix elements as they apply to international markets
* Analyse global competition and develop appropriate strategies to compete effectively
* Communicate successfully to international markets using mass market and social media platforms
* Plan and execute appropriate forms of market intelligence research which informs strategic thinking
Employment Prospects This course is aimed at small and medium sized businesses in WA who need qualified people to run their international exporting and importing operations. It is also appropriate for people working in operational and technical jobs to upgrade their international marketing skills to gain promotion and job satisfaction. For example, graduates/employees in the food sector, retailing, mining, fashion, media, IT, distribution, communications, education, entertainment and transport will be able to up skill in international marketing to take advantage of the job opportunities in SE Asia.
Main research areas Marketing, cross-cultural marketing and international strategies
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 12 credit points

Core Units - 12 credit points

MBS573 International Marketing Management - 3 points
MURDOCH: AU2-internal

MBS574 Strategic Research in International Markets - 3 points
MURDOCH: SP21-internal

MBS575 Cross-Cultural Consumer Behaviour - 3 points
MURDOCH: AU2-internal

MBS576 Global Media Communication - 3 points
MURDOCH: SP21-internal

For assistance with course planning, please contact your Student Advisor.

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