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Teach-Out Course (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Public Relations (BCommun) (Discontinued)

  • B1284BACHELOR OF COMMUNICATION
  • B1284ABACHELOR OF COMMUNICATION (SECOND AWARD)

Title Public Relations (BCommun)
Course Code B1284; B1284A
Study Level Bachelor (Undergraduate)
School School of Arts
Academic Contacts

Academic Chair: Dr Kate Fitch | Email: K.Fitch@murdoch.edu.au

Qualification Bachelor of Communication (BCommun) in Public Relations
Availability Murdoch campus (internal) (no new admissions from 2015 at this location for first-year commencing students)
Murdoch University International Study Centre (Dubai, UAE) ['DUBAI-ISC'] (internal) (language of instruction: English)
Some units only: Murdoch campus (external) (no new admissions from 2015 at this location for first-year commencing students)
Professional Accreditation The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia. Graduates of accredited courses have an accelerated path to professional membership of the Institute.
FeesGo to the Tuition Fee Calculator.
Course Plans

For assistance with course planning, please contact your Student Advisor.

Further Information Further Information on Units that are No Longer Available
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Units in this structure may no longer be available at all course locations and, where appropriate, alternative units have been provided. Students are required to satisfy the total credit point value of both the degree and the major in order to graduate; this may require that additional units are taken, either as part of the major or as General Electives. To accommodate students impacted by this change, up to 2 credit points from the total credit point value of the degree (incorporating the major) may be waived. For further information, see
https://myanswers.custhelp.com/app/answers/detail/a_id/1017/

Part I - 24 credit points

Foundation Unit - 3 credit points

From 2014, Foundation units will no longer be offered at the Murdoch Campus. Students who have not yet successfully completed a Foundation unit will be required to enrol in the following Transition Unit.

BAR100 Academic Learning Skills - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Students enrolled at the Dubai or Kaplan campus will enrol in:

FDN107 Next Life - 3 points
DUBAI-ISC: TJD-internal, TMD-internal, TSD-internal

Core Units - 6 credit points

MCC108 Introduction to Communication and Media - 3 points
Not available 2017

OR

CMS100 Introduction to Communication - 3 points
MURDOCH: S1-internal, S1-external

MCC107 Introduction to Public Relations - 3 points
DUBAI-ISC: TJD-internal, TSD-internal

OR

PRO107 Introduction to Public Relations - 3 points
MURDOCH: S1-internal

General Electives - 15 credit points

Select from any 100-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Part II - 48 credit points

Core Units - 24 credit points

MCC259 Media Relations - 4 points
DUBAI-ISC: TJD-internal, TSD-internal

OR

PRO259 Media Relations - 3 points
MURDOCH: S1-internal
KAPLAN-SGP: TJA-internal, TSA-internal

The following unit is no longer available at the Murdoch campus - contact the Academic Chair for advice:MCC213 Communication Research - 4 points
DUBAI-ISC: TMD-internal

The following unit is no longer available at the Murdoch campus - contact the Academic Chair for advice:MCC204 Public Relations: Contemporary Approaches - 4 points
DUBAI-ISC: TJD-internal, TSD-internal

MCC385 Public Relations in Society - 4 points
DUBAI-ISC: TMD-internal

OR

PRO285 Public Relations in Society - 3 points
MURDOCH: S1-internal
KAPLAN-SGP: TMA-internal

MCC307 Campaign Management - 4 points
DUBAI-ISC: TJD-internal, TSD-internal

MCC345 Issues and Crisis Management - 4 points
DUBAI-ISC: TMD-internal

General Electives - 24 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Students with strong academic records can apply to the Academic Chair to take:

PRO325 Public Relations Internship - 3 points
MURDOCH: S1-placement, S2-placement, SUM-placement, U-placement, W-placement

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The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.


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