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Course (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Master of Communication Management (MCommM)

  • M1209MASTER OF COMMUNICATION MANAGEMENT

  • Course Outline
  • Course Structure
  • Fees
  • Course Plans
Title Master of Communication Management (MCommM)
Course Code M1209
Study Level Master's by Coursework (Graduate)
School School of Arts
Academic Contacts

Academic Chair: Associate Professor Terence Lee | Email: T.Lee@murdoch.edu.au | Tel: 9360 6689

Qualification Master of Communication Management (MCommM)
Duration 1.5 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Restriction All graduate courses are subject to restriction.
Description This course focuses on managing communication within an international context, emphasising the Asia-Pacific.

Informed by international scholarship in a range of disciplines and by professional practice, the course will develop students' professional and intellectual skills to prepare them for a career in communication and media related professions, including but not limited to public relations, corporate communication, web communication, media liaison, or consultancy related to the media and creative industries. Its purpose is also to develop students' skills and independent learning ability to future-proof their personal development.
Admission Requirements: Onshore course offerings (i) A recognised Bachelor degree (AQF Level 7) in the discipline and at least one year of relevant workplace experience, such as in public relations, journalism, media and communication sectors;
OR
(ii) A recognised Bachelor degree (AQF Level 7) and at least one year of approved graduate study in a relevant discipline. Students who have completed a graduate diploma or equivalent in the disciplinary area may apply for advanced standing of up to 12 credit points;
OR
(iii) A minimum of ten years' work experience in the media and communication sectors or in a professional capacity, or a minimum of five years' work experience in a managerial role, together with evidence of ability to carry out research for and/or write professional reports.

Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0.
Employment Prospects Executive or managerial positions in communication and media related fields, including corporate communications, public relations, media liaison or consultancy in the media and creative industries.
Professional Accreditation Accredited by the Public Relations Institute of Australia (PRIA).
Main research areas Strategic communication, public relations, journalism, cultural studies, media and communication studies.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 36 credit points

Core Units - 18 credit points

MCM682 Global Media: Asia-Pacific Perspectives - 3 points
MURDOCH: S2-internal

MCM604 People, Corporates and Globalisation - 3 points
MURDOCH: S2-internal

MCM605 Public Relations, Communication and Culture - 3 points
MURDOCH: S2-internal

MCM501 Critical and Ethical Issues in Communication - 3 points
MURDOCH: S1-internal

MCM502 Web Strategy - 3 points
MURDOCH: S1-internal

MCM506 Strategic Communication - 3 points
MURDOCH: S1-internal

Specified Electives - 18 credit points

Select from the following groups:

Research Option

ART610 Masters by Coursework Research Dissertation - 12 points
MURDOCH: H-internal, H-external, S1-internal, S1-external, S2-internal, S2-external, Y-internal, Y-external

AND

ART604 Advanced Research Methods - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

AND 3 points from the Specified Elective list below.

Project Option

MCM683 Communication Management: Professional Perspectives - 6 points
Not available this year

AND

MCM680 Communication Management Research Project - 6 points
MURDOCH: S1-internal, S2-internal, Y-internal

AND 6 points from the Specified Elective list below.

Specified Elective List

MCM507 Health Communication - 3 points
MURDOCH: S1-internal

SWM517 Health Policy and Governance - 3 points
MURDOCH: S1-internal, S1-external

WEB566 Social Media Analysis - 3 points
MURDOCH: S1-internal

WEB567 Advanced Web Communication Project - 3 points
MURDOCH: S2-internal

WEB564 Web Analytics - 3 points
MURDOCH: S2-internal

WEB565 Web Planning - 3 points
MURDOCH: S2-internal

For assistance with course planning, please contact your Student Advisor.

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