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Teach-Out Course (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Marketing (BCom) (Discontinued)

  • B1003BACHELOR OF COMMERCE
  • B1003ABACHELOR OF COMMERCE (SECOND AWARD)

Title Marketing (BCom)
Course Code B1003; B1003A
Study Level Bachelor (Undergraduate)
School School of Business and Governance
Academic Contacts

Academic Chair: Mr John Murphy | Email: j.murphy@murdoch.edu.au | Tel: 9360 7515

Qualification Bachelor of Commerce (BCom) in Marketing
Availability Murdoch campus (internal) (no new admissions from 2015 at this location for first-year commencing students)
Murdoch University International Study Centre (Dubai, UAE) ['DUBAI-ISC'] (internal) (language of instruction: English)
Some units only: Murdoch campus (external) (no new admissions from 2015 at this location for first-year commencing students)
FeesGo to the Tuition Fee Calculator.
Course Plans

For assistance with course planning, please contact your Student Advisor.

Further Information School of Business and Governance web site
Further Information on Units that are No Longer Available
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Units in this structure may no longer be available at all course locations and, where appropriate, alternative units have been provided. Students are required to satisfy the total credit point value of both the degree and the major in order to graduate; this may require that additional units are taken, either as part of the major or as General Electives. To accommodate students impacted by this change, up to 2 credit points from the total credit point value of the degree (incorporating the major) may be waived. For further information, see
https://myanswers.custhelp.com/app/answers/detail/a_id/1017/

Part I - 24 credit points

Foundation Unit - 3 credit points

From 2014, Foundation units will no longer be offered at the Murdoch Campus. Students who have not yet successfully completed a Foundation unit will be required to enrol in the following Transition Unit.

BBS100 Academic Skills for Business - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Students enrolled at the Dubai or Kaplan campus will enrol in:

FDN107 Next Life - 3 points
DUBAI-ISC: TJD-internal, TMD-internal, TSD-internal

Core Units - 18 credit points

BUS145 Principles of Management - 3 points
DUBAI-ISC: TJD-internal, TSD-internal

OR

BUS176 Foundations of Management and Governance - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BUS161 Introduction to Economics - 3 points
DUBAI-ISC: TMD-internal

OR

BUS171 Foundations of Economics - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BUS160 Introduction to Accounting - 3 points
DUBAI-ISC: TJD-internal, TSD-internal

OR

BUS170 Foundations of Accounting - 3 points
MURDOCH: S2-internal, S2-external

BSL165 Foundations of Business Law - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external
KAPLAN-SGP: TSA-internal

OR

BUS165 Principles of Commercial Law - 3 points
DUBAI-ISC: TJD-internal, TSD-internal

MAS180 Introduction to Statistics - 3 points
MURDOCH: S1-external, S2-external
DUBAI-ISC: TMD-internal

BUS169 Principles of Marketing - 3 points
DUBAI-ISC: TMD-internal

OR

BUS183 Foundations of Marketing - 3 points
MURDOCH: S2-internal, S2-external

Part II - 48 credit points

Core Units - 24 credit points

BSL209 Marketing and Advertising Law - 4 points

OR

BSL203 Marketing and Advertising Law - 3 points
MURDOCH: S1-internal, S1-external
KAPLAN-SGP: TJA-internal, TSA-internal

OR

BUS209 Marketing and Advertising Law - 4 points
DUBAI-ISC: TJD-internal, TSD-internal
(no longer available at Murdoch campus: contact the Academic Chair for advice)

BUS273 Consumer Behaviour - 4 points
DUBAI-ISC: TMD-internal
(no longer available at Murdoch campus: contact the Academic Chair for advice)

BUS235 Marketing Research and Analysis - 4 points
DUBAI-ISC: TMD-internal
(no longer available at Murdoch campus: contact the Academic Chair for advice)

BUS382 Strategic Marketing - 4 points
DUBAI-ISC: TMD-internal

BUS336 Integrated Marketing Communications - 4 points
DUBAI-ISC: TJD-internal, TSD-internal

BUS268 Services Marketing - 4 points
DUBAI-ISC: TMD-internal
(no longer available at Murdoch campus: contact the Academic Chair for advice)

General Electives - 24 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Recommended for General Elective points only:

BUS267 Work-Based Learning - 3 points
MURDOCH: S1-internal (quota of 50 places)

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Cancellation

The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.


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