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Major (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Graphic Design (BA)

  • B1316; B1316ABACHELOR OF ARTS

  • Course Outline
  • Course Structure
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  • Course Plans
Title Graphic Design (BA)
Course Code B1316; B1316A
Study Level Bachelor (Undergraduate)
School School of Arts
Academic Contacts

Academic Chair: Dr Mark Cypher | Email: M.Cypher@murdoch.edu.au | Tel: 9360 2240

Qualification Bachelor of Arts (BA) in Graphic Design
Duration 3 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Description The Bachelor of Arts in Graphic Design focuses on the generation of ideas and the creative ways they can be visually communicated across a range of print and digital media. Throughout the degree students will master industry specific software, critical design thinking, visual problem solving and authentic production techniques through a range of industry relevant projects. In the final year students will work with real world clients and develop a portfolio encompassing both print (branding and publication design) as well as digital environments (web and mobile app design) for a dynamic and rapidly changing global industry.
In the Bachelor of Arts you will develop a broad understanding of your field and proficiency in producing written and oral arguments and creative artefacts in response to social, human and natural phenomena. You will also develop a critical appreciation of the perspectives of others. As an Arts graduate you will be able to think critically and creatively, apply knowledge and information, and communicate effectively. These are professional skills which are critical across a range of industries. You will also be able to pursue further study in the fields of social research, the humanities and/or the creative arts.
Admission Requirements: Onshore course offerings As per normal undergraduate admission requirements.

Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0.
Course Learning Outcomes KNOWLEDGE
CLO1 - Graduates of the Murdoch University Bachelor of Arts demonstrate a broad and coherent understanding of
a) The theoretical perspectives and methods of enquiry of a discipline
b) The diversity of social, human and natural phenomena and the multiple perspectives (including inter-disciplinary perspectives) which can be brought to bear in social and creative enquiry
c) Global perspectives including an awareness of and respect for the historical, social, biological, cultural, and economic interdependence of global life

SKILLS
CLO 2 - Graduates of the Murdoch University Bachelor of Arts are effective communicators who demonstrate
a) proficiency in producing written arguments and/or creative artefacts consistent with the norms and standards of a discipline
b) capacity for persuasive oral communication appropriate to a range of audiences
CLO3 - Graduates of the Bachelor of Arts gather, synthesise and critically evaluate ideas and information from a range of sources demonstrating
a) analytical, creative and conceptual thinking
b) a variety of methods for research and practice appropriate to the discipline

APPLICATION
CLO 4 - Graduates of the Bachelor of Arts demonstrate confidence and competence in applying knowledge and skills to practice through
a) a capacity for self-directed independent enquiry
b) critical self-reflection
c) creative problem solving
d) a global perspective incorporating an appreciation of cultural and disciplinary differences
CLO 5 - Graduates of the Bachelor of Arts have well developed interpersonal and collaborative skills including the demonstrated capacity to
a) give and receive critical feedback
b) work effectively within team environments
c) respect the thoughts and opinions of others
CLO 6 - Graduates of the Bachelor of Arts demonstrate ethical thinking and practice through social and creative enquiry which recognises diversity and the rights and perspectives of others
Employment Prospects Graduates are particularly suited for careers in all aspects of Graphic Design including publication and prepress design, branding and identity design, information design, signage design, digital design, web design and/or development, mobile app design , interaction design, interface design and digital content development.
Professional Recognition The Bachelor of Arts (Graphic Design) is a nationally accredited and registered award in tertiary education. Graduates are eligible to apply for Associate Status with the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).
Recommended Double Majors Games Art and Design; Photography; Screen Production; Web Communication
Excluded Minors Print Design; Web Design
Main research areas Graphic Design, print design, web design, mobile app design, visual communication, multimedia design, interaction design, interface design, branding and identity design, information design, digital design.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Part I - 24 credit points

Year 1 - 24 credit points

Transition Unit - 3 credit points

BAR100 Academic Learning Skills - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Breadth Unit for Degree - 3 credit points

BAR150 Ideas and Identity - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Core Units - 9 credit points

IDD129 Introduction to Digital Media Skills - 3 points
MURDOCH: S1-internal

IDD118 Introduction to Graphic Design - 3 points
MURDOCH: S2-internal

GAD172 Drawing - 3 points
MURDOCH: S1-internal, S2-internal

General Electives - 9 credit points

Select from any 100-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Part II - 48 credit points

University-Wide Breadth Units - 6 credit points  Unit List

Select from the prescribed list of University-Wide Breadth Units. A unit cannot be used to satisfy both this Breadth Unit requirement and the requirements of a major or minor. If taken at 100 level the unit(s) will be attributed to Part I. Note that no more than 30 credit points at Part I may be credited towards course completion requirements.

Year 2 - 21 credit points

Research Skills Unit - 3 credit points

The Research Skills unit to be taken will depend on the student's Primary Major enrolment. Select from the following.

For Primary Major in Social and Developmental Psychology

BSC201 Psychology: Measurement, Design and Analysis - 3 points
MURDOCH: S1-internal

For All Other Primary Majors

BAR200 Developing Research Skills and Methods - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Core Units - 9 credit points

WEB263 Web Design - 3 points
MURDOCH: S1-internal

IDD201 Publication Design - 3 points
MURDOCH: S2-internal

IDD202 Brand and Identity Design - 3 points
MURDOCH: S1-internal

General Electives - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Recommended:

GAD232 Critical Games, Play and Design - 3 points
MURDOCH: S2-internal

Year 3 - 21 credit points

Research Skills Unit - 3 credit points

The Research Skills unit to be taken will depend on the student's Primary Major enrolment. Select from the following.

For Primary Major in Social and Developmental Psychology

BSC302 Advanced Quantitative Research Methods - 3 points
MURDOCH: S2-internal

For All Other Primary Majors

BAR300 Advanced Research in the Arts - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Core Units - 9 credit points

IDD379 Mobile App and Interaction Design - 3 points
MURDOCH: S1-internal

OR

IDD325 Graphic Design Professional Placement - 3 points
MURDOCH: S1-placement, S2-placement, SUM-placement, U-placement, W-placement

IDD337 Portfolio and Promotion for Designers - 3 points
MURDOCH: S2-internal

IDD338 Advanced Web Design - 3 points
MURDOCH: S1-internal

General Electives - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

For assistance with course planning, please contact your Student Advisor.

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