Course (2013)

Information on this page, including unit offerings, is from the 2013 academic year.

Marketing (BCom)

  • B1003BACHELOR OF COMMERCE
  • B1003ABACHELOR OF COMMERCE (SECOND AWARD)

  • Course Outline
  • Course Structure
  • Fees
Title Marketing (BCom)
Course Code B1003; B1003A
Study Level Bachelor
School School of Management and Governance
Qualification Bachelor of Commerce (BCom) in Marketing
Duration 3 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Murdoch University International Study Centre (Dubai, UAE) ['DUBAI-ISC'] (internal) (by formal agreement) (language of instruction: English)
Kaplan Higher Education Institute (Singapore) ['KAPLAN-SGP'] (internal) (by formal agreement) (language of instruction: English)
KDU College (Petaling Jaya, Malaysia) ['KDUPJ'] (internal) (by formal agreement) (language of instruction: English)
SMF Institute of Higher Learning (Singapore) ['SGP1'] (internal) (by formal agreement) (language of instruction: English)
Some units only: Murdoch campus (external) (all but one unit)
Description Marketing is about understanding market trends, and developing sustainable competitive strategies for products and services to satisfy customers profitability. The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look for. Typical job destinations are in brand management, retail and distribution management, marketing communications, market research and development of marketing strategy plans. Units offered cover a number of interesting topics such as Electronic Marketing, International Marketing, Advertising Production and Services (Tourism) Marketing. All marketing theory is brought to life by case studies, strategic marketing projects (capstone 3rd year), overseas study tours and work placements.
Admission Requirements: Onshore course offerings As per normal undergraduate admission requirements.

English competence.

Internet access is required for students studying externally; exceptions will be considered on a case-by-case basis.

Employment Prospects Students are often surprised to find how broadly applicable marketing can be to a variety of occupations. Marketing is relevant not only to manufacturing companies, wholesalers and retailers but to every organisation. Lawyers, accountants, physicians and management consultants are increasingly using marketing ideas to expand their practices. Anyone involved in an exchange process would benefit from a unit in marketing.
Professional Recognition Australian Marketing Institute.
Recommended Double Majors Human Resource Management (BCom); Management (BCom)
Recommended Minors Public Relations
Excluded Double Majors Digital Marketing and Media (BDMM)
Excluded Minors Marketing
Further Informationhttp://goto.murdoch.edu.au/AcadContactsManagementGovernance
http://www.murdoch.edu.au/School-of-Management-and-Governance/
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Part I - 24 credit points

Foundation Unit - 3 credit points

Select one Foundation Unit from the Foundation Units section in this Handbook.

Core Units - 21 credit points

BUS140 Principles of Finance and Banking -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
DUBAI-ISC: TMD-internal
KDUPJ: S2U-internal

BUS145 Principles of Management -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external, SUM-internal
Rockingham: S2-internal
DUBAI-ISC: TJD-internal, TSD-internal
KDUPJ: S2U-internal

BUS161 Introduction to Economics -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external, SUM-internal
DUBAI-ISC: TMD-internal
KDUPJ: S1U-internal

BUS160 Introduction to Accounting -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external, W-internal
Rockingham: S1-internal
DUBAI-ISC: TJD-internal, TSD-internal
KDUPJ: S2U-internal

BUS165 Principles of Commercial Law -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external, W-internal
DUBAI-ISC: TJD-internal, TSD-internal

MAS180 Introduction to Statistics -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
DUBAI-ISC: TMD-internal
KDUPJ: S1U-internal

BUS169 Principles of Marketing -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
Rockingham: S2-internal
DUBAI-ISC: TMD-internal
KDUPJ: S1U-internal

Part II - 48 credit points

Core Units - 24 credit points

BUS209 Marketing and Advertising Law -- 4 pts
Murdoch: S1-internal, S1-external
DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
KDUPJ: S1U-internal
SGP1: TJB-internal, TSB-internal

BUS273 Consumer Behaviour -- 4 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal
KDUPJ: S2U-internal
SGP1: TMB-internal

BUS235 Marketing Research and Analysis -- 4 pts
Murdoch: S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal, TSA-internal
KDUPJ: S2U-internal
SGP1: TMB-internal, TSB-internal

BUS382 Strategic Marketing -- 4 pts
Murdoch: S1-internal, S2-internal

BUS336 Integrated Marketing Communications -- 4 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
KDUPJ: S1U-internal, S2U-internal
SGP1: TJB-internal, TSB-internal

BUS268 Services Marketing -- 4 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal
KDUPJ: S2U-internal
SGP1: TMB-internal

General Electives - 24 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites.
Students are advised to consider using these points to meet the requirements of a second major or minor.
Recommended double major(s): Human Resource Management (BCom); Management (BCom).
Recommended minor(s): Public Relations.

Recommended for general elective points only:
BUS267 Work-Based Learning -- 4 pts
Murdoch: S1-internal (quota of 50 places)
This unit is recommended for final year students.

BUS355 Professional Placement/Internship -- 4 pts
Murdoch: S1-placement, S2-placement, SUM-placement
This unit is recommended for final year students.

BUS252 International Study Tour -- 4 pts
Murdoch: SUM-internal
Students must have completed their Part I units.

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