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Course (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Graduate Diploma in Web Communication (GradDipWebComm)


  • Course Outline
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Title Graduate Diploma in Web Communication (GradDipWebComm)
Course Code G1071
Study Level Graduate Diploma
Organisational Unit Creative Media, Arts and Design
Academic Contacts

Academic Chair: Mrs Renae Desai | Email: R.Desai@murdoch.edu.au | Tel: 9360 6202

Qualification Graduate Diploma in Web Communication (GradDipWebComm)
Duration 1 year full-time or part-time equivalent
Availability Murdoch campus (internal)
Restriction All graduate courses are subject to restriction.
Description This course is an innovative qualification for professionals who need the theoretical knowledge and technical skills in social media tactics and technologies, search engine optimisation, web content, web analytics and online communications strategies. The course will cover the full spectrum of web communications in business, social, political, and organisational spheres and provide students with the technical skills to maximise opportunities in this new landscape.
Admission Requirements: Onshore course offerings Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience.

Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0.
Course Learning Outcomes KNOWLEDGE
Understand Advanced Web Communication principles by:
* Demonstrating advanced knowledge of the theory and practical application of Web Communication principles and concepts across a range of online contexts;
* Analysing and researching how Web Communication plays an important part in the production of online social, cultural, political and business communications;
* Examining the range of holistic and creative processes involved in developing strategies for advanced web communication;

Develop Advanced Web Communication skills by:
* Researching and then applying a range of Web Communication, strategies and methodologies for a specific purpose;
* Critically engage Web Communication theory and processes to analyse, interpret and evaluate web strategy processes and products;
* Understanding relevant and required ethical conduct and behaviour within the web communications industry;

Apply Advanced Web Communication skills by:
* Presenting advanced creative and strategic solutions to client based problems, in a variety of modes, to diverse audiences, and for a range of purposes;
* Applying advanced Web Communication methods, practical techniques, tools and technologies, and be able to adapt these techniques when necessary;
* Demonstrating and measuring the successful use of web communication solutions in relation to specific briefs;
* Synthesizing personal, ethical, industry convention and client based viewpoints towards the successful resolution of advanced web communication projects.
Employment Prospects Web communications specialist; online PR and marketing consultant; SEO strategist; digital-content strategist; e-commerce specialist; digital producer; e-marketer; web studio account manager; social media strategist; web metrics analyst.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 24 credit points

Core Units - 21 credit points

MCM501 Critical and Ethical Issues in Communication - 3 points
MURDOCH: S1-internal

MCM502 Web Strategy - 3 points
MURDOCH: S1-internal

MCM506 Strategic Communication - 3 points
MURDOCH: S1-internal

WEB564 Web Research - 3 points
MURDOCH: S2-internal

WEB565 Web Planning - 3 points
MURDOCH: S2-internal

WEB566 Social Media Analysis - 3 points
MURDOCH: S1-internal

WEB567 Advanced Web Communication Project - 3 points
Not available this year

Specified Electives - 3 credit points

Select from the following:

MBS576 Global Media Communication - 3 points
MURDOCH: S2-internal, S2-external

MCM605 Public Relations, Communication and Culture - 3 points
MURDOCH: S2-internal

MCM682 Global Media: Asia-Pacific Perspectives - 3 points
MURDOCH: S2-internal

MCM604 People, Corporates and Globalisation - 3 points
MURDOCH: S2-internal

No course plans are available for this course in 2019.

To check other years, go to the Course Plans site.

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