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Major (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Global Media and Communication (BCommun)

  • B1342BACHELOR OF COMMUNICATION

  • Course Outline
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Title Global Media and Communication (BCommun)
Course Code B1342
Study Level Bachelor (Undergraduate)
School School of Arts
Academic Contacts

Academic Chair: Associate Professor Terence Lee | Email: T.Lee@murdoch.edu.au | Tel: 9360 6689

Qualification Bachelor of Communication (BCommun) in Global Media and Communication
Duration 3 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Description This major provides students with skills and expertise for work in contemporary communication, media and cultural industries characterised by rapid change, digitalisation and technological innovation. Students are equipped with the knowledge base and skills for analysing and producing both traditional and new media texts, as well as understanding communication and cultural processes in the emerging creative industries. As the units in this major cover a wide range of critical communication issues, cultural theory and media concepts, students completing this course are well placed to embark on a research career in the industry or enrol for further studies at Honours and/or graduate level.
In the Bachelor of Communication you will learn how modern communication works across the globe and be able to apply that knowledge to seek employment in this field. You will be introduced to key concepts and practices in communication, and will develop digital media skills and critical thinking skills that you can apply as a professional communicator. You will be able to write and present professionally, take a global perspective on issues, argue effectively, act ethically and work cooperatively. Students can choose to concentrate on majors in Global Media and Communication, Strategic Communication or Journalism (or a combination). These fields offer you the opportunity to create media productions, deal with clients, tackle communication issues and work with industry.
Admission Requirements: Onshore course offerings As per normal undergraduate admission requirements.

English competence. Students demonstrating English competence via IELTS need an overall score of 6.0 with no individual band less than 6.0.
Major Learning Outcomes Graduates of a Bachelor of Communication in Global Media and
Communication will be able to:
1. Gather and analyse media and communication research and
practice in local, regional, international and global contexts.
2. Synthesise theoretical perspectives of media and communications
issues and apply to changing dynamics in the field.
3. Demonstrate ethical thinking in media and communication issues
and in interpersonal, social and professional contexts.
4. Demonstrate relevant critical, professional and technical skills using
traditional and digital media for employment in the relevant
discipline.
5. Demonstrate cognitive flexibility by applying creative, technical and
critical thinking skills to design solutions to complex communication
and media issues.
6. Communicate and engage with a range of audiences, stakeholders
and publics through media and communication platforms using
voice, text, sound and image.
Course Learning Outcomes 1. Gather and analyse media and communication research and practice in
local, regional, international and global contexts
2. Synthesise theoretical perspectives of media and communications issues
and apply to changing dynamics in the field
3. Demonstrate ethical thinking in interpersonal, social and professional
contexts
4. Demonstrate relevant critical, professional and technical skills using
traditional and digital media for employment in the relevant discipline
5. Demonstrate cognitive flexibility by applying creative, technical and critical
thinking skills to address complex communication and media issues
6. Communicate and engage with a range of audiences, stakeholders and
publics through media and communication platforms using voice, text,
sound and image
Employment Prospects Graduates will have research, communication and professional skills and can expect to find careers in the media or as freelance writers and producers.in a wide range of fields, from the creative industries (new media, public relations, advertising, journalism, radio, television, music and print) to management, administration, government, public policy, media research, academia and teaching.
Recommended Double Majors Journalism; Law
Recommended Minors International Aid and Development; Sustainable Development
Excluded Minors Social Justice in Contemporary Culture
Main research areas Communication, Media, Creative Industries, Communication Policy, Media Audiences, Global Media, social Media
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Year 1 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

MSP100 Career Learning: Managing Your Career - 3 points
MURDOCH: S1-external, S2-external

Course Core Units - 9 credit points

The following four units are required to be completed by all students. At least one of these units will be specified in your major. You must complete the remaining units from the list below to satisfy the Course requirements. Where you choose to do two majors of the Bachelor of Communication, you will be required to choose the remaining units from the list below.

COM100 Thinking Communication - 3 points
MURDOCH: S1-internal, S1-external

COM101 Social Media - 3 points
MURDOCH: S2-internal

COM105 Critical Web Literacy - 3 points
MURDOCH: S1-internal

COM109 Introduction to Digital Media Skills - 3 points
MURDOCH: S1-internal, S2-internal

Major Core Units - 6 credit points

COM103 Foundations of Communication - 3 points
MURDOCH: S2-internal, S2-external

COM105 Critical Web Literacy - 3 points
MURDOCH: S1-internal

General Electives or Second Major - 6 credit points

Select from any 100-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Year 2 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

Select from the following:

MSP200 Building Enterprise Skills - 3 points
MURDOCH: S1-external, S2-external

MSP201 Real World Learning - 3 points
MURDOCH: S1-external, S2-external, SUM-external, W-external, Y-external

COM203 Consulting and Freelancing - 3 points
MURDOCH: S2-internal

Course Core Unit - 3 credit points

COM200 Communication Research - 3 points
MURDOCH: S1-internal

Major Core Units - 9 credit points

COM201 Social, Games and Mobile Media - 3 points
MURDOCH: S1-internal

COM205 Media Governance and Globalisation - 3 points
MURDOCH: S2-internal

COM204 Global Media and Culture - 3 points
MURDOCH: S2-internal, S2-external

General Electives or Second Major - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Year 3 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

Select from the following:

MSP201 Real World Learning - 3 points
MURDOCH: S1-external, S2-external, SUM-external, W-external, Y-external

COM306 Specialist Communication - 3 points
Not available this year

COM313 Campus Radio - 3 points
MURDOCH: S1-internal

COM308 Professional Internship - 3 points
MURDOCH: S1-placement, S2-placement, SUM-placement, W-placement

Course Core Unit - 3 credit points

COM300 Communication Project - 3 points
MURDOCH: S2-internal

Major Core Units - 9 credit points

COM302 Web Analytics - 3 points
MURDOCH: S1-internal

COM304 Communicating Global Issues - 3 points
MURDOCH: S1-internal, S1-external

COM303 Media Audiences - 3 points
MURDOCH: S2-internal, S2-external

General Electives or Second Major - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

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