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Major (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Graphic Design (BCrMedia)

  • B1343BACHELOR OF CREATIVE MEDIA

  • Course Outline
  • Course Structure
  • Fees
  • Course Plans
Title Graphic Design (BCrMedia)
Course Code B1343
Study Level Bachelor (Undergraduate)
Organisational Unit Creative Media, Arts and Design
Academic Contacts

Academic Chair: Dr Mark Cypher | Email: M.Cypher@murdoch.edu.au | Tel: 9360 2240

Qualification Bachelor of Creative Media (BCrMedia) in Graphic Design
Duration 3 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Description The Bachelor of Creative Media in Graphic Design is an industry focused program that integrates innovative design strategy with practical skills for a range of print, digital media and service-contexts. Taught by staff with extensive industry experience, the course promotes design thinking and provides a strong work-related learning experience that prepares students for a range of print (branding and publication design), digital (web, mobile app,) human centred design (user experience and service design) sectors. In the first year students will engage core hands on skills in visual problem solving and authentic graphic design production techniques through a range of industry relevant projects. Second year focuses on professional projects that extend graphic design skills in the context of commercial standards and expectations. In the final year students will engage a range of client driven work in order to develop a portfolio encompassing both print, digital and service centred design environments, for a dynamic and rapidly changing global industry.
In the Bachelor of Creative Media you will develop a broad understanding of your field and the skills you need to be successful in the creative media industries. The degree blends study in the creative disciplines with work-integrated learning. As a creative media graduate, you will understand the commercial context and changing nature of the creative industries, and your role as a creative professional within them. You will have the opportunity to build a portfolio of creative works throughout your degree, and showcase your creative potential.
Admission Requirements: Onshore course offerings As per normal undergraduate admission requirements.

English competence. Students demonstrating English competence via IELTS need an overall score of 6.0 with no individual band less than 6.0.
Major Learning Outcomes Graphic design graduates:
Demonstrate the use of design research methodologies toward the creation of innovative print, digital and service centred design solutions (Degree CLO1)
Recognise that Graphic Design plays an important part in the mediation of social and cultural communications and as such effects modes of representations and
systems of meaning (Degree CLO1)
Present information, articulating arguments and conclusions, in a variety of modes, to diverse audiences, and for a range of purposes (Degree CLO2)
Communicate through the creative use of graphic design in a variety of modes, to diverse audiences, and for a range of purposes (Degree CLO2)
Research and apply a range of design decision making, problem solving and critical thinking methodologies for a specific purpose (Degree CLO3)
Research, prototype and evaluate print artefacts, digital media and design strategy in relation to specific purposes, audiences, contexts and underlying technologies
(Degree CLO3)
Demonstrate the use of design research, methodology toward the creation of innovative print, digital and communication design solutions (Degree CLO4)
Apply recognised Graphic Design methods and appropriate practical design techniques, tools and technologies and adapt these techniques when necessary
(Degree CLO5)
Adapt a range of techniques to appropriately project manage a graphic design project (Degree CLO5)
Demonstrate and apply the principles, concepts ,strategies and production techniques of print and digital graphic design for a range of real world and research
applications (Degree CLO5)
Respect the thoughts and opinions of others whilst working effectively within a team environment (Degree CLO6)
Recognise that Graphic Design is a discipline that impacts on, and is influenced by, other disciplines in practice (Degree CLO6)
Take personal, professional and social responsibility by recognising the required ethical conduct and behaviour within the relevant sectors of the Graphic Design
industry (Degree CLO7)
Demonstrate a capacity for self-directed learning (Degree CLO8)
Synthesize personal, group, industry convention and client based viewpoints towards the successful resolution of graphic design problems (Degree CLO8)
Course Learning Outcomes CLO1 Demonstrate a broad and coherent understanding of the theoretical
perspectives and methods of enquiry of a discipline and apply them in a range of
contexts
CLO2 Demonstrate effective written and oral communication with a range of
audiences, producing creative work consistent with the contemporary norms and
standards of a discipline and its related industries
CLO3 Gather, synthesise and critically evaluate creative content, ideas, and
information
CLO4 Employ a variety of strategies and methods for research and practice
appropriate to the discipline and related industries with a capacity for independent
enquiry and lifelong learning
CLO5 Demonstrate adaptability by applying creative, technical and critical thinking
skills to address complex problems with critical evaluation of their own work and
creative process.
CLO6 Demonstrate interpersonal and collaborative skills with the capacity to work
effectively within team environments and when using shared resources.
CLO7 Demonstrate ethical thinking and practice through social and creative enquiry
CLO8 Demonstrate an understanding of the commercial context and changing
nature of the creative industries, and their role as a creative professional within
them.
Employment Prospects Graduates are particularly suited for careers in all aspects of Graphic Design including publication and prepress design, branding and identity design, information design, digital design, web design and/or development, mobile app design, interaction design, user experience design, interface design, and digital content development and service design.
Professional Recognition Graduates are eligible to apply for Associate Status with the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).
Recommended Double Majors Photography; Screen Production
Professional Accreditation Games Art and Design
Strategic Communication
Main research areas Graphic Design, print design, web design, mobile app design, visual communication, multimedia design, interaction design, interface design, branding and identity design, information design, digital design, service design.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Year I - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

MSP100 Career Learning: Managing Your Career - 3 points
MURDOCH: S1-external, S2-external

Course Core Unit - 3 credit points

CRE100 Foundation in Creative Media - 3 points
MURDOCH: S1-internal, S2-internal

Course Specified Electives - 6 credit points

Specified electives list indicating recommendations for particular majors where appropriate. Choose two units from this list:

Course Specified Electives - 6 credit points

Choose two units from this list, excluding those units in your major:

SCR102 Introduction to Documentary - 3 points
MURDOCH: S2-internal
(recommended for Screen Production)

RAD105 Introduction to Radio - 3 points
MURDOCH: S2-internal
(recommended for Screen Production or Sound)

COM104 Digital Newsgathering and Reporting - 3 points
MURDOCH: S2-internal
(recommended for Screen Production)

COM109 Introduction to Digital Media Skills - 3 points
MURDOCH: S1-internal, S2-internal
(recommended for Graphic Design)

GAD172 Drawing - 3 points
MURDOCH: S1-internal, S2-internal
(recommended for Games Art and Design)

SCR100 Introduction to the Screen - 3 points
MURDOCH: S1-internal

SCR101 Screen Production 1 - 3 points
MURDOCH: S1-internal, S2-internal

SOU169 Introduction to Sound Studies - 3 points
MURDOCH: S1-internal

SOU101 Introduction to Audio Production - 3 points
MURDOCH: S2-internal

PHO101 Digital Imaging - 3 points
MURDOCH: S2-internal

GRD118 Introduction to Graphic Design - 3 points
MURDOCH: S2-internal

GAD154 Introduction to Games Art and Design - 3 points
MURDOCH: S1-internal, S2-internal

GAD164 3D Modelling - 3 points
MURDOCH: S1-internal, S2-internal

Major Core Units - 6 credit points

GRD118 Introduction to Graphic Design - 3 points
MURDOCH: S2-internal

GAD172 Drawing - 3 points
MURDOCH: S1-internal, S2-internal

General Electives or Second Major - 6 credit points

Select from any 100-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Year 2 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

Select from the following:

MSP200 Building Enterprise Skills - 3 points
MURDOCH: S1-external, S2-external

MSP201 Real World Learning - 3 points
MURDOCH: S1-external, S2-external, SUM-external, W-external, Y-external

COM203 Consulting and Freelancing - 3 points
MURDOCH: S2-internal

CRE301 Client Consultancy - 3 points
MURDOCH: H-internal, H-external, S1-internal, S1-external, S2-internal, S2-external, SUM-internal, SUM-external, W-internal, W-external, Y-internal, Y-external

CRE325 Creative Media Professional Placement - 3 points
MURDOCH: S1-internal, S2-internal, SUM-internal, W-internal

COM313 Campus Radio - 3 points
MURDOCH: S1-internal

Course Specified Electives - 3 credit points

Specified electives list indicating recommendations for particular majors where appropriate.
Choose one unit from this list in either year 2 or year 3:

SCR222 Directing and Producing - 3 points
MURDOCH: S2-internal (closed)
(recommended for Screen Production)

RAD374 Popular Music - 3 points
MURDOCH: S2-internal
(recommended for Screen Production; recommended for Sound)

PHO202 Photo Documentary - 3 points
MURDOCH: S2-internal
(recommended for Screen Production)

GAD232 Critical Games, Play and Design - 3 points
MURDOCH: S2-internal
(recommended for Graphic Design)

GAD261 Games Art - 3 points
MURDOCH: S1-internal

GAD241 Animation - 3 points
MURDOCH: S1-internal

GAD210 Technical Art and Games Engine Scripting - 3 points
MURDOCH: S2-internal

GRD263 Web Design - 3 points
MURDOCH: S1-internal

GRD201 Publication Design - 3 points
MURDOCH: S2-internal

GRD202 Brand and Identity Design - 3 points
MURDOCH: S1-internal

PHO203 Photography 2 - 3 points
MURDOCH: S1-internal

PHO204 Visual Literacy - 3 points
MURDOCH: S1-internal

SCR200 Writing for the Screen - 3 points
MURDOCH: S1-internal

SCR201 Screen Production 2 - 3 points
MURDOCH: S1-internal

SCR204 Documentary Production - 3 points
MURDOCH: S2-internal

Major Core Units - 9 credit points

GRD263 Web Design - 3 points
MURDOCH: S1-internal

GRD201 Publication Design - 3 points
MURDOCH: S2-internal

GRD202 Brand and Identity Design - 3 points
MURDOCH: S1-internal

General Electives or Second Major - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

Year 3 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

Select from the following:

MSP201 Real World Learning - 3 points
MURDOCH: S1-external, S2-external, SUM-external, W-external, Y-external

CRE312 Creative Media Projects 2 - 3 points
MURDOCH: S2-internal

Course Core Units - 3 credit points

CRE311 Creative Media Projects 1 - 3 points
MURDOCH: S1-internal

Major Core Units - 9 credit points

GRD379 Mobile App and Interaction Design - 3 points
MURDOCH: S1-internal

GRD310 Information and Service Design - 3 points
MURDOCH: S2-internal

GRD338 Client Web Design Project - 3 points
MURDOCH: S1-internal

General Electives or Second Major - 9 credit points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites. Students are advised to consider using General Elective points to meet the requirements of a second major or minor. Any recommended double majors and minors will be included in the major's description.

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