Information on this page, including unit offerings, is from the 2019 academic year.
Master of Communication (MCommun)
- M1277MASTER OF COMMUNICATION
- Course Outline
- Course Structure
- Course Plans
|Title||Master of Communication (MCommun)|
|Study Level||Master's by Coursework (Graduate)|
|School||School of Arts|
Academic Chair: Mrs Renae Desai | Email: R.Desai@murdoch.edu.au | Tel: 9360 6202
|Qualification||Master of Communication (MCommun)|
|Duration||2 years full-time or part-time equivalent|
|Availability||Murdoch campus (internal)|
|Restriction||All graduate courses are subject to restriction.|
|Description||This course focuses on managing communication within an international context, emphasising the Asia-Pacific. Informed by international scholarship in a range of disciplines and by professional practice, the course will develop students' professional and intellectual skills to prepare them for a career in communication and media related professions, including but not limited to public relations, corporate communication, web communication, media liaison, or consultancy related to the media and creative industries. Its purpose is also to develop students' skills and independent learning ability to future-proof their personal development.|
|Admission Requirements: Onshore course offerings||(i) A recognised Bachelor degree (AQF Level 7) in the discipline. Students who have completed a graduate diploma or equivalent (AQF Level 8) in the disciplinary area may apply for advanced standing of up to 12 credit points. In addition, students who have at least one year of full-time relevant workplace experience, such as in public relations, journalism and media and communication sectors, may apply for advanced standing of up to an additional 12 credit points.
(ii) A minimum of ten years' work experience in the media and communication sectors or in a professional capacity, or a minimum of five years' work experience in a managerial role, together with evidence of ability to carry out research for and/or write professional reports.
|Course Learning Outcomes||Students will:
1. Demonstrate advanced knowledge of Communication theories, principles and practices across a range of local, regional and global contexts;
2. Develop professional competence in analysing and researching the role communication plays in social, cultural, political and business communications;
3. Apply ethical thinking and practice in interpersonal, social and professional contexts;
4. Research and implement a range of high-level communication strategies and methodologies for specific purposes across a variety of media platforms;
5. Present innovative creative and strategic solutions to complex communication-related problems, in a variety of modes, to diverse clients and audiences;
6. Synthesise advanced disciplinary knowledge and skills with professional practice through self-directed independent inquiry;
7. Develop an ability to provide leadership and to work collaboratively and effectively within team environments;
8. Communicate and assess critical feedback that is respectful of the thoughts and opinions of others.
|Employment Prospects||Executive or managerial positions in communication and media related fields, including corporate communications, public relations, media liaison or consultancy in the media and creative industries.|
|Main research areas||Strategic communication, public relations, web communication, journalism, cultural studies, media and communication studies|
|Internet Access Requirements||Murdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.|
MCM682 Global Media: Asia-Pacific Perspectives - 3 points
MCM604 People, Corporates and Globalisation - 3 points
MCM605 Public Relations, Communication and Culture - 3 points
MCM501 Critical and Ethical Issues in Communication - 3 points
MCM502 Web Strategy - 3 points
MCM506 Strategic Communication - 3 points
Select from the following options: Research Option or Project Option
ART610 Masters by Coursework Research Dissertation - 12 points
MURDOCH: H-internal, H-external, S1-internal, S1-external, S2-internal, S2-external, Y-internal, Y-external
ART604 Advanced Research Methods - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external
AND 15 points from the Specified Elective List below.
MCM683 Communication Management: Professional Perspectives - 6 points
MCM680 Research Project in Communication - 6 points
MURDOCH: S1-internal, S2-internal
AND 18 points from the Specified Elective list below.
MCM507 Health Communication - 3 points
MCM684 Advanced MESH Project - 3 points
WEB566 Social Media Analysis - 3 points
WEB564 Web Research - 3 points
WEB565 Web Planning - 3 points
GAD501 Games and Apps Design and Production - 3 points
AST650 Culture, Communities and Sustainability in Asia - 3 points
MURDOCH: S1-internal, S1-external
SWM647 Cultural and Communications Policy - 3 points
Not available this year
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No course plans are available for this course in 2019.
To check other years, go to the Course Plans site.