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Course (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Master of Communication (MCommun)

  • M1277MASTER OF COMMUNICATION

  • Course Outline
  • Course Structure
  • Fees
  • Course Plans
Title Master of Communication (MCommun)
Course Code M1277
Study Level Master's by Coursework (Graduate)
School School of Arts
Academic Contacts

Academic Chair: Mrs Renae Desai | Email: R.Desai@murdoch.edu.au | Tel: 9360 6202

Qualification Master of Communication (MCommun)
Duration 2 years full-time or part-time equivalent
Availability Murdoch campus (internal)
Restriction All graduate courses are subject to restriction.
Description This course focuses on managing communication within an international context, emphasising the Asia-Pacific. Informed by international scholarship in a range of disciplines and by professional practice, the course will develop students' professional and intellectual skills to prepare them for a career in communication and media related professions, including but not limited to public relations, corporate communication, web communication, media liaison, or consultancy related to the media and creative industries. Its purpose is also to develop students' skills and independent learning ability to future-proof their personal development.
Admission Requirements: Onshore course offerings (i) A recognised Bachelor degree (AQF Level 7) in the discipline. Students who have completed a graduate diploma or equivalent (AQF Level 8) in the disciplinary area may apply for advanced standing of up to 12 credit points. In addition, students who have at least one year of full-time relevant workplace experience, such as in public relations, journalism and media and communication sectors, may apply for advanced standing of up to an additional 12 credit points.
OR
(ii) A minimum of ten years' work experience in the media and communication sectors or in a professional capacity, or a minimum of five years' work experience in a managerial role, together with evidence of ability to carry out research for and/or write professional reports.

English competence.
Course Learning Outcomes Students will:

1. Demonstrate advanced knowledge of Communication theories, principles and practices across a range of local, regional and global contexts;
2. Develop professional competence in analysing and researching the role communication plays in social, cultural, political and business communications;
3. Apply ethical thinking and practice in interpersonal, social and professional contexts;
4. Research and implement a range of high-level communication strategies and methodologies for specific purposes across a variety of media platforms;
5. Present innovative creative and strategic solutions to complex communication-related problems, in a variety of modes, to diverse clients and audiences;
6. Synthesise advanced disciplinary knowledge and skills with professional practice through self-directed independent inquiry;
7. Develop an ability to provide leadership and to work collaboratively and effectively within team environments;
8. Communicate and assess critical feedback that is respectful of the thoughts and opinions of others.
Employment Prospects Executive or managerial positions in communication and media related fields, including corporate communications, public relations, media liaison or consultancy in the media and creative industries.
Main research areas Strategic communication, public relations, web communication, journalism, cultural studies, media and communication studies
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 48 credit points

Core Units - 18 credit points

MCM682 Global Media: Asia-Pacific Perspectives - 3 points
MURDOCH: S2-internal

MCM604 People, Corporates and Globalisation - 3 points
MURDOCH: S2-internal

MCM605 Public Relations, Communication and Culture - 3 points
MURDOCH: S2-internal

MCM501 Critical and Ethical Issues in Communication - 3 points
MURDOCH: S1-internal

MCM502 Web Strategy - 3 points
MURDOCH: S1-internal

MCM506 Strategic Communication - 3 points
MURDOCH: S1-internal

Specified Electives - 30 credit points

Select from the following options: Research Option or Project Option

Research Option

ART610 Masters by Coursework Research Dissertation - 12 points
MURDOCH: H-internal, H-external, S1-internal, S1-external, S2-internal, S2-external, Y-internal, Y-external

AND

ART604 Advanced Research Methods - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

AND 15 points from the Specified Elective List below.

Project Option (Default Option)

MCM683 Communication Management: Professional Perspectives - 6 points
MURDOCH: S1-internal

AND

MCM680 Research Project in Communication - 6 points
MURDOCH: S1-internal, S2-internal

AND 18 points from the Specified Elective list below.

Specified Elective List

MCM507 Health Communication - 3 points
MURDOCH: S1-internal

MCM684 Advanced MESH Project - 3 points
MURDOCH: S2-internal

WEB566 Social Media Analysis - 3 points
MURDOCH: S1-internal

WEB564 Web Research - 3 points
MURDOCH: S2-internal

WEB565 Web Planning - 3 points
MURDOCH: S2-internal

GAD501 Games and Apps Design and Production - 3 points
MURDOCH: S1-internal

AST650 Culture, Communities and Sustainability in Asia - 3 points
MURDOCH: S1-internal, S1-external

SWM647 Cultural and Communications Policy - 3 points
Not available this year

No course plans are available for this course in 2019.

To check other years, go to the Course Plans site.

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