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Course (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Graduate Diploma in Web Communication (GradDipWebComm)


  • Course Outline
  • Course Structure
  • Fees
  • Course Plans
Title Graduate Diploma in Web Communication (GradDipWebComm)
Course Code G1071
Study Level Graduate Diploma
Organisational Unit Creative Media, Arts and Design
Academic Contacts

Academic Chair: Mrs Renae Desai | Email: R.Desai@murdoch.edu.au | Tel: 9360 6202

Qualification Graduate Diploma in Web Communication (GradDipWebComm)
Duration 1 year full-time or part-time equivalent
Availability Murdoch campus (internal)
Restriction All graduate courses are subject to restriction.
Description This course is an innovative qualification for professionals who need the theoretical knowledge and technical skills in social media tactics and technologies, search engine optimisation, web content, web analytics and online communications strategies. The course will cover the full spectrum of web communications in business, social, political, and organisational spheres and provide students with the technical skills to maximise opportunities in this new landscape.
Admission Requirements: Onshore course offerings Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience.

Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0.
Course Learning Outcomes Students will:
1. Demonstrate advanced knowledge of web communication theories, principles and practices across a range of local, regional and global contexts;
2. Develop professional competence in analysing and researching the role that web communication plays in social, cultural, political and business communication;
3. Research and implement a range of high-level Web
Communication strategies and methodologies for specific purposes across a variety of digital media platforms;
4. Present innovative creative and strategic solutions to complex web communication problems, in a variety of modes, to diverse clients, stakeholders, audiences, communities and publics;
5. Synthesise advanced disciplinary knowledge and skills with professional practice through self-directed independent inquiry;
6. Develop the ability to provide leadership and to work collaboratively and effectively within team environments;
7. Communicate and assess critical feedback that is respectful of the thoughts and opinions of others.
8. Synthesize personal, ethical, industry convention and client based viewpoints towards the successful resolution of advanced web communication projects
Employment Prospects Web communications specialist; online PR and marketing consultant; SEO strategist; digital-content strategist; e-commerce specialist; digital producer; e-marketer; web studio account manager; social media strategist; web metrics analyst.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 24 credit points

Core Units - 18 credit points

MCM501 Critical and Ethical Issues in Communication - 3 points
MURDOCH: S1-internal

MCM502 Web Strategy - 3 points
MURDOCH: S1-internal

MCM506 Strategic Communication - 3 points
MURDOCH: S1-internal

WEB564 Web Research - 3 points
MURDOCH: S2-internal

WEB566 Social Media Analysis - 3 points
MURDOCH: S1-internal

MCM684 Advanced MESH Project - 3 points
MURDOCH: S1-internal, S2-internal, W-internal

Specified Electives - 6 credit points

Select from the following:

GAD501 Games and Apps Design and Production - 3 points
Not available this year

MCM507 Health Communication - 3 points
MURDOCH: S1-internal

GRD503 Design Thinking Tools - 3 points
MURDOCH: S1-internal

GRD504 Research Methods for Innovation - 3 points
MURDOCH: S1-internal

MCM605 International Strategic Communication and Culture - 3 points
MURDOCH: S2-internal

GRD505 Co-design Project Strategies - 3 points
MURDOCH: S1-internal

No course plans are available for this course in 2020.

To check other years, go to the Course Plans site.

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