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Major (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Marketing (BBus)

  • B1367BACHELOR OF BUSINESS

  • Course Outline
  • Course Structure
  • Fees
  • Course Plans
Title Marketing (BBus)
Course Code B1367
Study Level Bachelor (Undergraduate)
Organisational Unit Business
Academic Contacts

Academic Chair: Mr John Murphy | Email: j.murphy@murdoch.edu.au | Tel: 9360 7515

Qualification Bachelor of Business (BBus) in Marketing
Duration 3 years available both full-time and part-time
Availability Murdoch campus (internal)
Murdoch campus (external)
Description The major in Marketing will enable students' to develop the skills and knowledge to
provide value for customers, organisations and the community. You will learn
about understanding market trends, and developing sustainable competitive
strategies for products and services to satisfy customers' profitability. Typical job
destinations are in brand management, retail and distribution management,
marketing communications, market research and development of marketing
strategy plans. Units offered cover a range of interesting topics such as Digital and
Social Marketing, Services, Relationship and Retail Marketing, Global Marketing,
and Consumer Behaviour.
A Bachelor of Business provides a broad understanding of individual, organisational and societal issues. You will have the practical skills to identify business opportunities, analyse problems and implement solutions and you will be able to demonstrate a knowledge of business principles across key functional areas. You will have depth of knowledge in one or more business disciplines: accounting, banking, business law, finance, hospitality and tourism management, human resources management, international business, management and marketing.
Major Learning Outcomes MLO1: Demonstrate knowledge of Marketing
MLO2: Apply Marketing knowledge in practical contexts
MLO3: Exhibit effective communication and interpersonal skills
MLO4: Evaluate Marketing issues and problems and develop evidence-based
conclusions
MLO5: Demonstrate the capability to engage in lifelong learning
MLO6: Display the capability to think across cultures and contexts
MLO7: Integrate knowledge of ethical issues into professional
Course Learning Outcomes CLO1: Demonstrate knowledge of cognate discipline
CLO2: Apply discipline knowledge in practical contexts (e.g. workplace)
CLO3: Exhibit effective interpersonal skills appropriate to the context
CLO4: Evaluate issues and problems and structure evidence-based conclusions
CLO5: Employ learning strategies that demonstrate intentional learning
CLO6: Display the capability to think across contexts
CLO7: Integrate knowledge of ethical issues into professional practice
Employment Prospects Companies, government departments and not for profit organisations have
marketing departments. Job categories within marketing departments include:
product and brand management, market research and analysis, advertising and
promotion, online communications and distribution planning. A marketing major
also prepares graduates for careers in commercial consulting and business
administration in all industry sectors.
Professional Recognition Students completing the Marketing major are eligible for membership of the
Australian Marketing Institute.
Recommended Double Majors Accounting; Banking; Finance; Global Business and Politics; Hospitality and Tourism Management; Human Resources Management; International Business; Management
Excluded Double Majors Marketing
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Course Structure - 72 credit points

Where a course core unit is listed in a major structure, an elective unit may be required. Please contact your Student Advisor for further advice.

Year 1 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

MSP100 Career Learning: Managing Your Career - 3 points
MURDOCH: S1-external, S2-external

Core Units - 15 credit points

BUS123 Management in a Global Environment - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BUS124 Global Marketing - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BUS163 Introduction to Accounting - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BUS171 Foundations of Economics - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BSL165 Foundations of Business Law - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Major Units - 6 credit points

Refer to Major structure - Major List below

Year 2 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

MSP200 Building Enterprise Skills - 3 points
MURDOCH: S1-external, S2-external

OR

MSP201 Real World Learning - 3 points
MURDOCH: S1-external, S2-external, SUM-external, W-external, Y-external

Major Units - 9 credit points

Refer to Major structure - Major List below

Options - 12 credit points

Major 2/Co-major/Minor/General Electives

Year 3 - 24 credit points

Murdoch Spine: Career Learning - 3 credit points

MSP200 Building Enterprise Skills - 3 points
MURDOCH: S1-external, S2-external

OR

MSP201 Real World Learning - 3 points
MURDOCH: S1-external, S2-external, SUM-external, W-external, Y-external

Major Units - 9 credit points

Refer to Major structure - Major List below

Options - 12 credit points

Major 2/Co-major/Minor/General Electives

Major List

Accounting Major
Banking Major
Business Law Major
Finance Major
Global Business and Politics Major
Hospitality and Tourism Management Major
Human Resources Management Major
International Business Major
Management Major
Marketing Major

Major Structure - 24 credit points

Core Units - 24 credit points

BUS124 Global Marketing - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

BUS210 Marketing Research and Analysis - 3 points
MURDOCH: S2-internal, S2-external

BUS225 Services, Relationship and Retail Marketing - 3 points
MURDOCH: S1-internal, S1-external

BUS299 Consumer Behaviour - 3 points
MURDOCH: S2-internal, S2-external

BUS370 Cross Cultural Marketing - 3 points
MURDOCH: S2-internal, S2-external

BUS350 Strategic Marketing - 3 points
MURDOCH: S2-internal, S2-external

BUS334 Business Analytics - 3 points
MURDOCH: S1-internal, S1-external

BUS359 Digital and Social Media Marketing - 3 points
MURDOCH: S1-internal, S1-external

No course plans are available for this course in 2020.

To check other years, go to the Course Plans site.

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