Handbook 2010

Minors: List and Search ... See also Courses | Units | Teaching Periods and Census Dates

Minor in Digital Marketing

Parent major: Marketing Management (BCom)

Murdoch Business School

Excluded Minors:
Marketing

Minor Structure - 18 points

Core Units - 10 points

Part I

ICT108 Introduction to Multimedia and the Internet -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external
Rockingham: S2-internal

BUS169 Principles of Marketing -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external

Part II

BUS214 Marketing Management -- 4 pts
Murdoch: F3-internal (full fee-paying), S1-internal

Specified Electives - 8 points

Part II

Select from the following:

BUS273 Consumer Behaviour -- 4 pts
Murdoch: S2-internal

ICT208 Business Intelligence Tools and Techniques -- 4 pts
Murdoch: S1-internal, S1-external

BUS336 Integrated Marketing Communications -- 4 pts
Murdoch: F3-internal (full fee-paying), S1-internal

BUS305 Digital Marketing -- 4 pts
Murdoch: S1-internal

ICT211 Web Computing -- 4 pts
Murdoch: S2-internal, S2-external

ICT218 Databases -- 4 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external

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Cancellation of Courses, Minors and Units
The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.