Handbook 2010

Minors: List and Search ... See also Courses | Units | Teaching Periods and Census Dates

Minor in Marketing

Parent major: Marketing Management (BCom)

Murdoch Business School

Excluded Majors:
Biotechnology (BSc) + Management (BCom), Biotechnology (BSc) + Marketing Management (BCom), Biotechnology (BSc) + Entrepreneurship and Innovation (BCom); Marketing and the Media (BMM); Marketing Management (BCom)

Excluded Minors:
Digital Marketing

Minor Structure - 18 points

Core Units - 14 points

Part I

BUS169 Principles of Marketing -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external

MAS180 Introduction to Statistics -- 3 pts
Murdoch: S1-internal, S1-external, S2-internal, S2-external

Part II

BUS214 Marketing Management -- 4 pts
Murdoch: F3-internal (full fee-paying), S1-internal

BUS273 Consumer Behaviour -- 4 pts
Murdoch: S2-internal

Specified Electives - 4 points

Select from the following:

BUS321 International Marketing -- 4 pts
Murdoch: S1-internal

BUS324 Services Marketing -- 4 pts
Murdoch: F3-internal (full fee-paying), S2-internal

BUS335 Marketing Research and Analysis -- 4 pts
Murdoch: S2-internal

BUS336 Integrated Marketing Communications -- 4 pts
Murdoch: F3-internal (full fee-paying), S1-internal

Students should ensure they are familiar with the University's internal legislation, including provisions specifically relevant to their studies. See the University Regulations and Rules.

Cancellation of Courses, Minors and Units
The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.