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Minor (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Web Strategy

Title Web Strategy
Parent Major Web Communication
Organisational Unit School of Arts
Special requirements
Excluded Majors Web Communication
Excluded Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Description
Recommended Majors
Recommended Minors

Structure

Minor Structure - 12 credit points

Part I - 6 credit points

Core Units - 6 credit points

PRO101 Introduction to Social Media - 3 points
MURDOCH: S2-internal

PRO107 Introduction to Public Relations - 3 points
MURDOCH: S1-internal

Part II - 6 credit points

Core Unit - 3 credit points

WEB278 Web Strategy - 3 points
MURDOCH: S2-internal

Specified Electives - 3 credit points

Select from the following:

WEB303 Business of Freelancing - 3 points
Not available this year

WEB302 Web Metrics - 3 points
Not available this year

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