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Minor (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Marketing

Title Marketing
School School of Business and Governance
Special requirements
Excluded Majors Marketing
Excluded Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Description Students undertaking a Minor in Marketing will focus upon understanding market trends, traditional and digital marketing, and sustainable competitive strategies for products and services - both nationally and internationally.
Recommended Majors
Recommended Minors

Structure

Minor Structure - 12 credit points

Core Units - 12 credit points

BUS124 Global Marketing - 3 points
MURDOCH: S1-internal, S1-external, S2-internal, S2-external

Or
BUS183 Foundations of Marketing - 3 points
DUBAI-ISC: TMD-internal

BUS299 Consumer Behaviour - 3 points
MURDOCH: S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal



BUS359 Digital and Social Media Marketing - 3 points
MURDOCH: S1-internal, S1-external
Or

BUS302 Integrated Marketing Communications - 3 points
DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal

BUS370 Cross Cultural Marketing - 3 points
MURDOCH: S2-internal, S2-external
Or


BUS343 International Marketing - 3 points
DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal

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