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Minor (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Social Media

Title Social Media
Organisational Unit Creative Media, Arts and Design
Special requirements
Excluded Majors
Excluded Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Description Social Media is a complex and dynamic environment for students wanting to work in the professions of Marketing, Public Relations and Strategic Communication more broadly. The myriad platforms that populate the domain call for a depth of understanding, developed through research, analysis and enquiry, to path the way for professional practice. This minor is designed to equip students with the necessary theoretical and practical skill sets to work as Communication and Marketing professionals in the dynamic and complex global social media environment. Students will work on real-life campaigns on various social media platforms and undertake individual and group work. Students will be able to choose a fourth unit that focusses their specific interests.
Recommended Majors Global Media and Communication; Graphic Design; Marketing; Strategic Communication
Recommended Minors


Minor Structure - 12 credit points

Core Units - 9 credit points

COM101 Social Media - 3 points
MURDOCH: S2-internal
DUBAI-ISC: TJD-internal, TSD-internal

COM202 Content Creation - 3 points
MURDOCH: S1-internal
DUBAI-ISC: TMD-internal

BUS359 Digital and Social Media Marketing - 3 points
MURDOCH: S1-internal, S1-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal

Specified Electives - 3 credit points

Select from the following:

COM203 Consulting and Freelancing - 3 points
MURDOCH: S1-internal, S2-internal
DUBAI-ISC: TMD-internal

COM302 Web Analytics - 3 points
MURDOCH: S1-internal
DUBAI-ISC: TMD-internal

BUS350 Strategic Marketing - 3 points
MURDOCH: S2-internal, S2-external
DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal

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