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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Applying Mixed Methods Research to Business (BBS301)

Organisational Unit Business
Credit Points 3
Availability MURDOCH: S1-internal, S1-external, S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TJA-internal, TMA-internal
Teaching Timetables Murdoch S1
Murdoch S2
Description In this unit, students will gain knowledge and experience in the use of qualitative and quantitative data analysis methods; and develop an appreciation of strengths and weaknesses associated with mixed and multi-method research philosophies and applications. The unit includes the development of a research project which is practice-relevant. Students will be expected to undertake data analysis and present project outcomes in order to complete their research project
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Describe the main features and design options for mono-method, multi-method and mixed methods research designs;
2. Synthesis and critically evaluate peer-reviewed literature relating to a relevant topic;
3. Identify and critique various types of qualitative and quantitative research methods applied in business research;
4. Generate a practical research project addressing a relevant business related problem;
5. Explain and apply basic qualitative data analysis techniques, and quantitative statistical methods;
6. Identify and apply the principles of ethical business research;
7. Demonstrate a capacity to work collaboratively with team members including communication, project and time management skills;
8. Demonstrate communications skills for presenting clear and coherent expositions of knowledge, ideas and evidence, both orally and in writing.
Timetabled Learning Activities Workshops: 2 hours per teaching week
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Other Learning Experiences Collaborative work with other students will be beneficial for both on campus and online students.
Assessment Literature review - 30%
Research design (methodology) - 30%
Reporting of findings in presentation 30%
Peer review 10%
Prerequisites BBS200 Business Research: An Integrated Approach
Previously 2015: 'Business Research: Integrated and Mixed Methods'
Appears in these Courses/Majors:
see individual structures for context
Accounting (BBus) [New in 2014]
Banking (BBus) [New in 2014]
Business Law (BBus) [New in 2014]
Finance (BBus) [New in 2014]
Hospitality and Tourism Management (BBus) [New in 2014]
Human Resources Management (BBus) [New in 2014]
International Business (BBus) [New in 2014]
Management (BBus) [New in 2014]
Marketing (BBus) [New in 2014]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Professor Domenico Gasbarro

Murdoch Campus
t: 9360 2126
e: D.Gasbarro@murdoch.edu.au
o: 512.2.012 - Building 512, Murdoch Campus
Unit Contacts

Miss Cassandra Spencer
Associate Lecturer

Murdoch Campus
t: 9360 6059
e: C.Spencer@murdoch.edu.au
o: 512.2.027 - Building 512, Murdoch Campus

MURDOCH: S1-External
MURDOCH: S1-Internal
Ms Ranila Bhoyroo
P/T Teaching Casual

e: Ranila.bhoyroo@murdoch.edu.au

MURDOCH: S2-External
MURDOCH: S2-Internal
Professor Domenico Gasbarro

Murdoch Campus
t: 9360 2126
e: D.Gasbarro@murdoch.edu.au
o: 512.2.012 - Building 512, Murdoch Campus
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