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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Marketing and Advertising Law (BSL203)

Organisational Unit Law and Criminology
Credit Points 3
Availability MURDOCH: S1-internal, S1-external
KAPLAN-SGP: TJA-internal, TSA-internal
Teaching Timetables Murdoch S1
Description This unit covers key legal issues relevant to the marketing of goods and service in Australia. With reference to the Australian Consumer Law, it deals with product liability, as well as legal aspects relating to product packaging and labelling, advertising and selling techniques where misleading or deceptive conduct is considered. Various legal rules protecting intellectual property rights and also covered, including patents, confidentially law, copyright, passing off and registered trademarks.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Identify key legal issues relevant to the areas of Marketing and Advertising that are seen to arise within business settings.
2. Apply relevant rules of law from various legal areas relevant to Marketing and Advertising that include Intellectual Property Law and the Australian Consumer Law to various factual and real world scenarios forming well-reasoned conclusions and thereby resolving legal issues and solving potential problems.
3. Develop and dDemonstrate independent research, critical analysis and creative skills in key topical areas of marketing and advertising.
4. Demonstrate the ability to eEffectively communicate in oral and written form utilising language that is coherent and concise.
Timetabled Learning Activities Lectures/workshops: 2 hours per week over 12 weeks.
This teaching pattern is applicable for offerings at Murdoch South Street.
Kaplan - SGP the teaching pattern will be 4 hours per fortnight over 12 weeks
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences There is a weekly lecture and tutorial and the online Learning Management System is used to facilitate student learning. The approach to learning in this unit requires students to prepare for each session in advance, to participate in experiential learning exercises, discussions, and other activities during sessions.
External students will be required to participate online. Most sessions will include a recorded lecture component which will be available for downloading.
Other Learning Experiences Online learning experiences
Assessment An assignment a test and an exam,
Prerequisites Successful completion of BSL165 Foundations of Business Law / BUS165 Principles of Commercial Law
Exclusions Students enrolled in the Bachelor of Laws (LLB), OR who have successfully completed BSL209/BUS209 Marketing and Advertising Law may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Business Law (BBus) [New in 2019]
Business Law (BBus) [New in 2014]
Business Law (BCom) [New in 2018]
Legal Studies (BCrim) [New in 2018]
Appears in these Minors Business Law
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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