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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Foundations of Marketing (BUS183)

Organisational Unit Business
Credit Points 3
Availability DUBAI-ISC: TJD-internal, TSD-internal
Description This unit provides an appreciation of how marketing creates value for business, society and customers. As the foundational Marketing unit, it introduces students to the marketing organisation and planning process, marketing research and information gathering methods and some of the analysis tools marketers use. Unit topics include the marketing function, the marketing organisation, marketing information systems, product development, pricing and buyer behaviour. The unit describes the importance of marketing to the strategic planning of an organisation.
Unit Learning Outcomes On successful completion of the unit students should be able to:
ULO 1: Demonstrate and apply Marketing knowledge in practical contexts
ULO 2: Exhibit effective communication and interpersonal skills
ULO 3: Evaluate Marketing case studies and develop evidence-based conclusions
ULO 4: Display the capability to think across cultures and contexts, and engage with lifelong learning
ULO 5: Integrate knowledge of ethical issues into professional practice
Timetabled Learning Activities Workshops: 2 hours per teaching week
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment Mid-semester online test - 20%
Case study analysis (group) - 30%
Case study verbal presentation (group)- 10%
Examination - 40%
Prerequisites Nil.
Exclusions Students who have successfully completed BUS1831 Foundations of Marketing or BUS169 Principles of Marketing or BUS124 Global Marketing may not enrol in this unit for credit.
Previously 2013: BUS169
2013: 'Principles of Marketing'
Appears in these Courses/Majors:
see individual structures for context
International Business (BBus) [New in 2014]
Marketing (BBus) [New in 2014]
Appears in these Minors Marketing
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Carol Osborne

Murdoch Campus
t: 9360 6684
e: C.Osborne@murdoch.edu.au
o: 512.2.021 - Murdoch Business School, Murdoch Campus
Unit Contacts

Ms Carole Brady

Murdoch Campus
t: 9360 2889
e: C.Brady@murdoch.edu.au
o: 512.2.027 - Murdoch Business School, Murdoch Campus
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