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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Marketing Research and Analysis (BUS210)

School School of Business and Governance
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal
Teaching Timetables Murdoch S2
Description This unit is designed to provide students with an overview of the marketing research process and its basis in the scientific method. It also develops knowledge in the principles of research design, data collection, statistical analysis and report preparation and presentation. The unit examines recent developments in online research methods and the use of database marketing. Ethical issues of research are also addressed as well as difficulties involved in cross-cultural research.
Unit Learning Outcomes Upon successful completion of this unit, students will be able to:
1. Apply the stages in the marketing research process to marketing research projects.
2. Apply marketing research terminology in a global context.
3. Collect and analyse qualitative and quantitative data, and use marketing research as a decision making tool at tactical and strategic levels.
4. Develop leadership, management, organisational, presentation and problem solving skills within a marketing research team context.
Timetabled Learning Activities Workshops: 2 hours per teaching week for South Street campus
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment 1. Workshop Participation 10%.
2. Assignment 1 Data analysis exercise (individual) 20%
3. Assignment 2 Research Report (Group) 30%
4. Final Examination 40%
Prerequisites MAS180 Introduction to Statistics or BUS130 Foundational Mathematics for Business; and BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have successfully completed BUS235 Marketing Research and Analysis or BUS335 Marketing Research and Analysis cannot enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Marketing (BBus)
Marketing (BBus) [New in 2014]
Marketing (BCom) [New in 2018]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Marketing Research and Analysis (BUS235) - as for BUS210 except as follows
School School of Business and Governance
Credit Points 4
Timetabled Learning Activities Lectures/workshops: 3 hours per week.
Unit Learning Experiences The approach to learning in this unit requires students to prepare for each session in advance, to participate in experiential learning exercises, discussions, and other activities during sessions.
External students will be required to participate online. Most sessions will include a recorded lecture component which will be available for downloading.
Assessment 1. Workshop Participation - 10%.
2. Assignment 1: data analysis exercise (individual) - 20%
3. Assignment 2 - Research Report including presentation (group) - 30%
4. Final Examination - 40%
Prerequisites MAS180 Introduction to Statistics or BUS130 Foundational Mathematics for Business; and BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have successfully completed BUS210 Marketing Research and Analysis cannot enrol in this unit for credit.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
BUS210
Dr Cheryl Leo
Senior Lecturer

Murdoch Campus
t: 9360 6158
e: C.Leo@murdoch.edu.au
o: 512.2.031 - Murdoch Business School, Murdoch Campus
Unit Contacts
BUS210

DUBAI-ISC: TMD-Internal
KAPLAN-SGP: TMA-Internal
Dr Cheryl Leo
Senior Lecturer

Murdoch Campus
t: 9360 6158
e: C.Leo@murdoch.edu.au
o: 512.2.031 - Murdoch Business School, Murdoch Campus
BUS210

MURDOCH: S2-Internal
MURDOCH: S2-External
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