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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Entrepreneurial Strategy (BUS221)

Organisational Unit Business
Credit Points 6
Availability MURDOCH: T3-internal, T3-external
Description This unit introduces key elements of business model development including customer and market assessments, entrepreneurial strategies and explores timing and making decisions Students will develop through a range of resources and strategic tools the skills and knowledge necessary to evaluate the viability of a new idea
Unit Learning Outcomes On successful completion of the unit students should be able to:
ULO 1: Demonstrate knowledge of creativity, innovation and entrepreneurship
ULO 2: Apply creativity, innovation and entrepreneurship in practical contexts (e.g. workplace)
ULO 3: Exhibit effective verbal, written, digital, and team interpersonal skills in working with stakeholders in a variety of contexts
ULO 4: Evaluate issues and problems in creativity, innovation and entrepreneurship and structure evidence-based conclusions
ULO 5: Employ individual and team learning strategies that promote intentional learning
ULO 6: Display the capability to think across cultures and contexts
ULO 7: Integrate knowledge of ethical and sustainability issues into professional and personal practices.

Timetabled Learning Activities 4 Hour Workshop, one per week of semester
Unit Learning Experiences The learning and teaching approach informing the assessment and activity selection and design in this unit are student-centred, constructivist, and outcome-based (SOLO), featuring predominantly active learning strategies with tasks that are open-ended, authentic, and scaffolded.
The unit uses blended learning which combines learning online with interactive workshops. Using this combination of online and face-to-face learning provides flexibility for all students to learn anytime (24/7), anywhere (with an Internet connection) at a pace that suits their learning style. In this unit students explore concepts online prior to workshops, through videos, audio, websites, simulations, readings, quizzes, blogs and online discussions. Workshops (online or face-to-face) are interactive and use active learning such as; guided instruction (e.g. small group and whole class discussion), role plays, simulations, case studies, scenario-based tasks, problem-based tasks, project-based tasks, presentations and enquiry-based tasks.
Assessment Assessment in this unit is authentic, real-world and relevant; assessments are constructive, sequential and inter-linked; requiring students to use and engage with progressively higher-order cognitive (skill-based) processes; assessments are aligned with the desired learning outcomes; and, provide challenge, interest and motivation to learn.
Assessment comprises the three assessments:
1. Creative Artefact Portfolio: 30%
2. Team Project: 50%
3. Engagement: 20%
Prerequisites Students should have achieved or have recorded at least 24 credit points towards their degrees.
Appears in these Courses/Majors:
see individual structures for context
Commerce + Entrepreneurship and Innovation [Combined] (BCom)+(BEI) [New in 2019]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
BUS221
Dr Carlos Sanchez
Senior Lecturer

Murdoch Campus
t: 9360 7237
e: c.sanchez@murdoch.edu.au
o: 512.2.018 - Murdoch Business School, Murdoch Campus
Unit Contacts
BUS221

MURDOCH: T3-External
MURDOCH: T3-Internal
Dr Carlos Sanchez
Senior Lecturer

Murdoch Campus
t: 9360 7237
e: c.sanchez@murdoch.edu.au
o: 512.2.018 - Murdoch Business School, Murdoch Campus
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