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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

Services Marketing (BUS268)

Organisational Unit School of Business and Governance
Credit Points 4
Availability DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal
SGP1: TJB-internal, TSB-internal
Description The learning objectives of this unit are based on analysing the differences between services and tangible goods, and the marketing implications of those differences. The development of marketing strategies for service organisations will be critically examined and include conducting research projects of selected service organisations. The importance of services marketing, online and offline, in both service and manufacturing industries will be analysed together with customer service, relationship marketing and service quality concepts.
Timetabled Learning Activities Lectures/workshops: 3 hours per week.
Prerequisites BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have successfully completed BUS324 Services Marketing or BUS296 cannot enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Services Marketing (BUS296) - as for BUS268 except as follows
Organisational Unit School of Business and Governance
Credit Points 3
Availability MURDOCH: S1-internal, S1-external
Teaching Timetables Murdoch S1
Timetabled Learning Activities Lectures: 1.5 hour per week; tutorials: 1 hour per week
Prerequisites BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have successfully completed BUS268/BUS324 Services Marketing may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

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