Handbook Public View

This page displays current curriculum information. For staff view, please login

Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Consumer Behaviour (BUS273)

Organisational Unit School of Management and Governance
Credit Points 4
Availability DUBAI-ISC: TMD-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal
SGP1: TMB-internal
Description Studying how consumers behave is an important marketing activity in today's dynamic business and consumer environment. Consumers purchase products and services differently due to factors such as demographics, psychographics, culture and marketing. Consumer Behaviour investigates such differences and the subsequent decision-making. The unit also examines related ethical and social issues. Examples, discussions and exercises help illustrate the importance of consumer behaviour for business and non-profit organisations.
Timetabled Learning Activities Lectures: 2 hours per week; tutorials: 1 hour per week.
Assessment Assignment 1 15%
Assignment 2 15%
Mid Semester Test 20%
Final Exams 50%
Prerequisites BUS169 Principles of Marketing or BUS183 Foundations of Marketing or TOU213 Tourism Marketing.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Consumer Behaviour (BUS299) - as for BUS273 except as follows
Organisational Unit School of Management and Governance
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
Teaching Timetables Murdoch S2
Timetabled Learning Activities Lectures: 2 hours per week; tutorials: 1 hour per week
Assessment Assignment 1 15%
Assignment 2 15%
Mid Semester Test 20%
Final Exams 50%
Prerequisites BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have completed BUS273 Consumer Behaviour may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
No co-ordinators found for this unit.
Unit Contacts
No contacts found for this unit.
Fee Calculator
Handbook help
Information for Students

Cancellation

The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.


Regulations and Rules

Students should ensure they are familiar with the University's internal legislation, including provisions specifically relevant to their studies. See the University Regulation overview and view legislation online.