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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Consumer Behaviour (BUS299)

School School of Business and Governance
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal
Teaching Timetables Murdoch S2
Description Studying how consumers behave is an important marketing activity in today's dynamic business and consumer environment. Consumers purchase products and services differently due to factors such as demographics, psychographics, culture and marketing. Consumer Behaviour investigates such differences and the subsequent decision-making. The unit also examines related ethical and social issues. Examples, discussions and exercises help illustrate the importance of consumer behaviour for business and non-profit organisations.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Demonstrate knowledge of key terms, concepts, theories and models of consumer behavior;
2. Apply consumer behaviour theory, concepts and models to real life marketing situations;
3. Demonstrate your ability to work coherently as a team and communicate effectively as a group;
4. Display the capability to think about how perceptions influence behaviour across different cultures and contexts;
5. Integrate knowledge of ethical considerations in the areas of consumer vulnerability and protection.

Timetabled Learning Activities Workshops: 2 hours per teaching week for South Street campus
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment Group Report 1: 20%
Mid Term Test: 20%
Group Report 2: 20%
Final Exam: 40%
Prerequisites BUS124 Global Marketing or BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have successfully completed BUS273 Consumer Behaviour may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Marketing (BBus)
Marketing (BBus) [New in 2014]
Marketing (BCom) [New in 2018]
Appears in these Minors Marketing
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Consumer Behaviour (BUS273) - as for BUS299 except as follows
School School of Business and Governance
Credit Points 4
Description Studying how consumers behave is an important marketing activity in today's dynamic business and consumer environment. Consumers purchase products and services differently due to factors such as demographics, psychographics, culture and marketing. Consumer Behaviour investigates such differences and the subsequent decision-making. The unit also examines related ethical and social issues. Examples, discussions and exercises help illustrate the importance of consumer behaviour for business and non-profit organisations.
Unit Learning Outcomes Upon successful completion of this unit, students will be able to:
LO1: Explain key terms, concepts, theories and models of consumer behaviour.
LO2: Apply consumer behaviour theory, concepts and models to real life marketing situations.
LO3: Demonstrate the ability to work coherently as a team and communicate effectively as a group to an audience of peers.
LO4: Present coherent arguments when recommending solutions
LO5: Critically evaluate theories in major fields of consumer behaviour.
LO6: Demonstrate skills of teamwork, cooperation and collaboration.
Timetabled Learning Activities Lectures: 2 hours per week; tutorials: 1 hour per week.
Unit Learning Experiences The approach to learning in this unit requires students to prepare for each session in advance, to participate in experiential learning exercises, discussions, and other activities during sessions.

Assessment Group Report 1: 20%,
Mid Term Test: 20%
Group Report 2: 20%
Final Exam: 40%.
Prerequisites BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Exclusions Students who have successfully completed BUS299 Consumer Behaviour may not enrol in this unit for credit.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
BUS299
Dr Kenneth Yap
Lecturer in Marketing

Murdoch Campus
t: 9360 2868
e: kenneth.yap@murdoch.edu.au
o: 440.3.008A - Social Sciences, Murdoch Campus
BUS273
Dr Carol Osborne
Lecturer

Murdoch Campus
t: 9360 6684
e: C.Osborne@murdoch.edu.au
o: 440.3.003 - Social Sciences, Murdoch Campus
Unit Contacts
BUS299

DUBAI-ISC: TMD-Internal
KAPLAN-SGP: TMA-Internal
Ms Tara Amin
Associate Lecturer in Accounting

Murdoch Campus
t: 9360 2316
e: Tara.Amin@murdoch.edu.au
o: 512.2.029 - Murdoch Business School, Murdoch Campus
BUS299

KAPLAN-SGP: TJA-Internal
KAPLAN-SGP: TSA-Internal
Dr Carol Osborne
Lecturer

Murdoch Campus
t: 9360 6684
e: C.Osborne@murdoch.edu.au
o: 440.3.003 - Social Sciences, Murdoch Campus
BUS299

MURDOCH: S2-External
MURDOCH: S2-Internal
Dr Kenneth Yap
Lecturer in Marketing

Murdoch Campus
t: 9360 2868
e: kenneth.yap@murdoch.edu.au
o: 440.3.008A - Social Sciences, Murdoch Campus
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