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Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

International Marketing (BUS321)

Organisational Unit School of Management and Governance
Credit Points 4
Availability MURDOCH: S2-internal, S2-external
DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
SGP1: TJB-internal, TSB-internal
Teaching Timetables Murdoch S2
Description International Marketing is necessary for firms wishing to participate in the global economy. The unit will focus on key elements that a firm must assess when planning to commence, or continue, marketing its product overseas. Students will cover everyday issues associated with international marketing, particularly where they differ from domestic marketing. The basic approach and principles build on the information in the prerequisite units.
Timetabled Learning Activities Lectures/workshops: 3 hours per week.
Assessment Group Project 30%
In-term TEST 15%
Final EXAM 55%
Prerequisites BUS273 or BUS299 Consumer Behaviour.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
International Marketing (BUS343) - as for BUS321 except as follows
Organisational Unit School of Management and Governance
Credit Points 3
Availability Not available this year
Timetabled Learning Activities
Assessment Group Project 30%
In-term TEST 15%
Final EXAM 55%
Prerequisites BUS273/BUS299 Consumer Behaviour
Exclusions Students who have successfully completed BUS321 International Marketing may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

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