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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Strategic Management (BUS349)

Organisational Unit Business
Credit Points 3
Availability DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal
Description This is a capstone unit which is aimed at preparing students to think strategically, and to look at all the issues and problems affecting the strategic initiatives of an organisation, from a total corporate perspective. The unit provides a conceptual framework of corporate strategy and policy formulation, and demonstrates how the key functional areas of a business, such as marketing, finance and human resource management, integrate to construct long-term courses of action in response to environmental and competitive pressures.
Unit Learning Outcomes Upon successful completion of this unit you will be able to:
apply the principles of corporate governance and understand the roles and responsibility of the board in assessing senior management (ULO1)
apply environmental analysis tools and evaluate the results of that application for organisations (ULO2)
evaluate the corporate value chain (ULO 3)
manage the process of strategy formulation (ULO 4)
assess organisational strategic leadership (ULO 5)
describe the role of organisational culture and knowledge in implementation (ULO 6)
work effectively in a group, to apply the tools and principles used in this course to critically 'analyse a situation' and formulate a course of action with 'long-term corporate consequences' (Wheelen and Hunger 2004 p342). (ULO 7)
demonstrate the ability to review a company's competitive context and logically argue a position (ULO 8)
Timetabled Learning Activities Workshops: 2 hours per teaching week for South Street campus
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment There is a significant group project worth 30% of the final mark. This project, a form of work-integrated learning, pertains to the construction of a strategy for a listed firm. The group will mainly direct itself in the construction of this report. Groups will, however, receive project-specific guidance in workshops. The rest of the marks are allocated to a group essay (20%) and a final exam (50%).
Group Essay 20%
Group project 30%
Final Exam 50%
Prerequisites BUS223 Organisational Theory and Behaviour or BUS240 Organisation Development and Human Resources Management; BUS298 Organisation Development and Change or BUS293 Organisational Theory and Behaviour
Exclusions Students who have successfully completed BUS317 Strategic Management may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Hospitality and Tourism Management (BBus) [New in 2014]
Management (BBus) [New in 2014]
Appears in these Minors Management
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Mrs Stephanie Diep
P/T Teaching Casual

e: S.Diep@murdoch.edu.au
Unit Contacts

Miss Cassandra Spencer
Associate Lecturer

Murdoch Campus
t: 9360 6059
e: C.Spencer@murdoch.edu.au
o: 512.2.027 - Building 512, Murdoch Campus
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