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Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Strategic Marketing (BUS382)

Organisational Unit School of Management and Governance
Credit Points 4
Availability MURDOCH: S2-internal
DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal
SGP1: TMB-internal
Teaching Timetables Murdoch S2
Description This is the final capstone unit of the marketing major degree. It provides a comprehensive and practical understanding of the strategic marketing management process in a competitive environment. A central focus is the preparation of a strategic marketing plan for a specific product or service. The unit develops the generic skills of strategic thinking, planning, design, formulation, implementation and communication. It provides a succinct review of key issues in strategic marketing research and the current state of the marketing industry.
Timetabled Learning Activities Seminars: 1 x 3 hours per week.
Assessment Tutorial case study 24%
Group project 20%
Presentation 6%
Final Examination 50%
Prerequisites BUS273 Consumer Behaviour; BUS235 Marketing Research and Analysis or MCC213 Communication Research (for Digital Marketing students)
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Strategic Marketing (BUS350) - as for BUS382 except as follows
Organisational Unit School of Management and Governance
Credit Points 3
Availability Not available this year
Timetabled Learning Activities
Assessment Tutorial case study 24%
Group Project 20%
Presentation 6%
Final Examination 50%
Prerequisites BUS273/BUS299 Consumer Behaviour; BUS235/BUS210 Marketing Research and Analysis or MCC213 Communication Research (for Digital Marketing students)
Exclusions Students who have successfully completed BUS382 Strategic Marketing may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

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