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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Audiences, Users and Participants (CMS203)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability KAPLAN-SGP: TMA-internal
Description This unit provides practical knowledge about how media audiences, users and participants are analysed and understood. It begins with an historical approach to audience theory including media effects, audience reception traditions and the political and social shifts involved in the transformation of audiences as users and active participants. We explore different approaches to understanding how we experience the media, including broad social effects, individual responses and user generated content.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Define, explain and apply key concepts and theories in audience studies and audience research.
2. Relate audience concepts and theories to current examples.
3. Demonstrate proficiency in devising and undertaking an audience research project.
4. Synthesise, evaluate and utilise information from a range of sources, especially library journal databases.
5. Explain and apply ethical considerations when undertaking research, especially research involving human participants.
6. Write up your audience research into a professional research report.
7. Demonstrate proficiency in communicating your research findings via an oral presentation.
Timetabled Learning Activities Lectures: 1 x 1 hour; tutorials: 1 x 1.5 hours
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences This unit uses a structured timetable as a framework for learning. Students are required to attend a 1 hour lecture and a 1.5 hour tutorial for 11 weeks of the semester. One tutorial will be conducted in workshop style to assist students with their major assignment. In addition to timetabled activities, students are expected to spend 7.5 hours per week on comprehending the weekly required readings, reviewing lecture notes, preparing for and completing each of the assessment tasks including weekly tutorial questions and assignments.
Assessment There are three main assessments in CMS203: an Audience Research Assignment; a fortnightly test; tutorial participation.
Prerequisites CMS101 Introduction to Media Studies
Exclusions Students who have successfully completed MCC236 Media Audiences and the Public cannot enrol in this unit.
Appears in these Courses/Majors:
see individual structures for context
Communication and Media Studies (BA) [New in 2014]
Journalism (BA) [New in 2014]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Lauren O'Mahony

Murdoch Campus
t: 9360 2077
e: L.OMahony@murdoch.edu.au
o: 450.3.054 - Education and Humanities, Murdoch Campus
Unit Contacts

Dr Lauren O'Mahony

Murdoch Campus
t: 9360 2077
e: L.OMahony@murdoch.edu.au
o: 450.3.054 - Education and Humanities, Murdoch Campus
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