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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Social Media (COM101)

School School of Arts
Credit Points 3
Availability MURDOCH: S2-internal
DUBAI-ISC: TMD-internal
Teaching Timetables Murdoch S2
Description This unit introduces social media and their application in communication management, web communications and public relations. Students learn about social media and websites as platforms for engaging users and their role in media relations and other communication activity. Students develop skills in online writing for a variety of audiences and in campaign planning, incorporating social media platforms such as, for example, blogs, Facebook, Twitter, and Instagram. Students also learn about the theoretical implications of the network society and online communications.
Unit Learning Outcomes On successful completion of the unit you should have refined your grasp of: 1A: The theoretical approaches that inform the critical analysis and application of social media platforms to public relations practice. 1B: The centrality of ethics to socially valuable and responsible public relations activities in the online public sphere. 1C: The important role that public relations plays in the development and application of social and cultural communication discourse in the online public sphere. You should also have honed your capacity to: 2A: Critically evaluate the rhetorical and discursive effects and the ethical implications of social media within the practice of public relations in the online public sphere. 2B: Research and apply a range of public relations strategies and methodologies for online communication, particularly social media. 2C: Present creative and strategic solutions to communication problems, in a variety of modes to diverse publics and stakeholders.
Timetabled Learning Activities 2 hour seminar / computer lab, weekly
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences Students will critique contemporary social media and online communication theories and interrogate their application to practice through class discussions, assignments and real time analysis of social media platforms, societal and organisational issues and crises as they occur in the public sphere. The lectures, workshops and tutorials involve analysis and critique of various online and social media platforms including websites and blogs. Students will be introduced to writing techniques for various online contexts and will experience practice-oriented teaching based on real-world case studies that ensures an integration of theory and practice.
Other Learning Experiences Students are expected to read additional technical and academic articles, analyse contemporary communication campaigns and follow social, mobile and web media trends and issues as they emerge as part of their class and assessment preparation.
Assessment Essay - 1,500 words, summative, mid teaching period, 30%. Portfolio - 1,500 words, formative and summative, early, mid and end teaching period, 25%. Exam - 1,000 words, summative, end teaching period, 30%. Participation / Professionalism - In class and online participation including group class discussion leadership - Summative, individual, group work, throughout teaching period, 15%. Each assessment is designed to develop the students' understanding of how online and social media theory is applied to the practical application of public relations strategies to achieve organisational goals.
Prerequisites Nil.
Exclusions Students who have successfully completed PRO101 Introduction to Social Media may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Communication + Creative Media [Combined] (BCrMedia)+(BCommun) [New in 2018]
Criminology + Communication [Combined] (BCrim)+(BCommun)
Global Media and Communication (BCommun) [New in 2018]
Journalism (BCommun) [New in 2018]
Law + Communication [Combined] (BCommun)+(LLB)
Strategic Communication (BCommun) [New in 2018]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Social Media (COM1011) - as for COM101 except as follows
School School of Arts
Credit Points 3
Availability DUBAI-ISC: TMD-internal
Description This unit introduces social media and their application in communication. Students learn about social media and websites as platforms for engaging users and their role in communication activities, including strategic communication and journalism. Students develop skills in online writing for a variety of audiences and in campaign planning, incorporating social media platforms. Students also learn about the theoretical implications of the network society and online communications.
Unit Learning Outcomes On successful completion of the unit you should have refined your grasp of: 1A: The theoretical approaches that inform the critical analysis and application of social media platforms to communication practice. 1B: The centrality of ethics to socially valuable and responsible communication activities in the online public sphere. 1C: The important role that social media plays in engaging users in society. You should also have honed your capacity to: 2A: Critically evaluate the rhetorical and discursive effects and the ethical implications of social media. 2B: Research and apply a range of strategies methodologies for online communication, particularly social media. 2C: Present creative and strategic solutions to communication problems, in a variety of modes to diverse publics and stakeholders.
Timetabled Learning Activities (12 weeks x 4 hours face-to-face learning per teaching week)
1 x 2-hour Lecture per week
1 x 1-hour Tutorial per week
1 x 1-hour Workshop per week
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences Students will critique contemporary social media and online communication theories and interrogate their application to practice through class discussions, assignments and real time analysis of social media platforms, societal and organisational issues and crises as they occur in the public sphere. The lectures, workshops and tutorials involve analysis and critique of various online and social media platforms including websites and blogs. Students will be introduced to writing techniques for various online contexts and will experience practice-oriented teaching based on real-world case studies that ensures an integration of theory and practice.
Other Learning Experiences Students are expected to read additional technical and academic articles, analyse contemporary communication campaigns and follow social, mobile and web media trends and issues as they emerge as part of their class and assessment preparation.
Assessment Article (written in-class) -300 words, early teaching period 5%. Essay - 1,500 words, summative, mid teaching period or report. 30%. Portfolio - 1,500 words, formative and summative, early, mid and end teaching period, 20%. Exam - 1,000 words, summative, end teaching period, 30%. Participation / Professionalism - In class and online participation including group class discussion leadership - Summative, individual, group work, throughout teaching period, 15%.
Prerequisites Nil
Exclusions Students who have successfully completed PRO101 Introduction to Social Media may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Diploma of Communication [New in 2019]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
COM101
Dr Catherine Archer
Lecturer in Public Relations

Murdoch Campus
t: 9360 2188
e: C.Archer@murdoch.edu.au
o: 450.4.061 - Education and Humanities, Murdoch Campus
Unit Contacts
COM101

MURDOCH: S2-Internal
Dr Catherine Archer
Lecturer in Public Relations

Murdoch Campus
t: 9360 2188
e: C.Archer@murdoch.edu.au
o: 450.4.061 - Education and Humanities, Murdoch Campus
COM101

DUBAI-ISC: TMD-Internal
No contacts found
COM1011

DUBAI-ISC: TMD-Internal
No contacts found
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