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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Strategic Communication (COM107)

School School of Arts
Credit Points 3
Availability MURDOCH: S1-internal, S1-external
DUBAI-ISC: TJD-internal, TSD-internal
Teaching Timetables Murdoch S1
Description This unit introduces students to the practice and theory of strategic communication, including its history in Australia and internationally, and the development of communication strategies and tactics for publics. It allows students to begin to develop an understanding of ethical issues, professional values, campaign planning and writing techniques in the field of strategic communication as a global communications management profession. The unit also allows students to develop professional writing and presentation skills whilst working in a real-life client setting.
Unit Learning Outcomes On successful completion of the unit students should be able to:
ULO1: Critically evaluate information [MLO1]
ULO2: Write accurately and effectively in a variety of strategic communication contexts [MLO5]
ULO3: Evaluate the role and function of strategic communications [MLO2 and MLO3]
ULO4: Prepare an oral presentation [MLO4 and MLO6]
Timetabled Learning Activities Lectures: 1 hour; tutorials: 1.5 hours.
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences Students will learn and critique the process of researching, designing, writing and presenting a strategic communications campaign plan for a real-life client, in both an oral and written format, in teams. Students will critique contemporary communications theory and interrogate its application to practice through class discussion leadership and analysis theory. The lectures and tutorials involve analysis, critique interrogation of local and global issues represented in the media in order to develop solutions to communications problems for organisations. Students will experience practice-oriented teaching based on real-world case studies that ensures an integration of theory and practice.
Other Learning Experiences Students are expected to read additional technical and academic articles, analyse contemporary communication campaigns and follow issues in the news and online media as part of their class and assessment preparation.
Assessment Assessments in this unit include:
* Group oral client presentation
* Writing portfolio
* Written examination
* Online discussions and quizzes
* Online and tutorial participation
Prerequisites Nil.
Exclusions Students who have successfully completed MCC107 or PRO107 Introduction to Public Relations cannot enrol for credit in this unit.
Appears in these Courses/Majors:
see individual structures for context
Strategic Communication (BCommun) [New in 2018]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Strategic Communication (COM1071) - as for COM107 except as follows
School School of Arts
Credit Points 3
Availability DUBAI-ISC: TSD-internal
Description This unit introduces students to the practice and theory of strategic communication, including its history in Australia and internationally, and the development of communication strategies and tactics for publics. It allows students to begin to develop an understanding of ethical issues, professional values, campaign planning and writing techniques in the field of strategic communication as a global communications management profession. The unit also allows students to develop professional writing and presentation skills whilst working in a real-life client setting.
Unit Learning Outcomes On successful completion of the unit students should be able to: ULO1: Critically evaluate information [MLO1] ULO2: Write accurately and effectively in a variety of strategic communication contexts [MLO5] ULO3: Evaluate the role and function of strategic communications [MLO2 and MLO3] ULO4: Prepare an oral presentation [MLO4 and MLO6]
Timetabled Learning Activities (12 weeks x 4 hours face-to-face learning per teaching week)
1 x 2-hour Lecture per week
1 x 1-hour Tutorial per week
1 x 1-hour Workshop per week
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences Students will learn and critique the process of researching, designing, writing and presenting a strategic communications campaign plan for a real-life client, in both an oral and written format, in teams. Students will critique contemporary communications theory and interrogate its application to practice through class discussion leadership and analysis theory. The lectures and tutorials involve analysis, critique interrogation of local and global issues represented in the media in order to develop solutions to communications problems for organisations. Students will experience practice-oriented teaching based on real-world case studies that ensures an integration of theory and practice.
Other Learning Experiences Students are expected to read additional technical and academic articles, analyse contemporary communication campaigns and follow issues in the news and online media as part of their class and assessment preparation.
Assessment Assessments in this unit include: *Writing Diagnostic* Group oral client presentation * Writing portfolio * Written examination * Online discussions and quizzes * Online and tutorial participation.
Appears in these Courses/Majors:
see individual structures for context
Diploma of Communication [New in 2019]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
COM107
Mrs Renae Desai
Lecturer

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
COM1071
Mrs Renae Desai
Lecturer

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
Unit Contacts
COM107

MURDOCH: S1-External
MURDOCH: S1-Internal
Mrs Renae Desai
Lecturer

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
COM107

DUBAI-ISC: TJD-Internal
Mrs Deborah Williams
Associate Lecturer in Strategic Communication

Murdoch Campus
t: 9360 2850
e: Deborah.Williams@murdoch.edu.au
o: 450.4.060 - Education and Humanities, Murdoch Campus
COM107

DUBAI-ISC: TSD-Internal
No contacts found
COM1071

DUBAI-ISC: TSD-Internal
No contacts found
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