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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Web Analytics (COM302)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability MURDOCH: S1-internal
DUBAI-ISC: TMD-internal
Teaching Timetables Murdoch S1
Description This unit explores the societal and organisational applications of web data including metrics and analytics to myriad contexts. Students will be guided through the practical and theoretical aspects of planning, gathering, measuring, analysing and strategically using web data for a range of applications.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Find and classify qualitative and quantitative web data;
2. Use web data to research, design and build a communication plan for a given context;
3. Identify and explain privacy, surveillance, and ethical concerns related to the collection and use of web data;
4. Analyse and report on the broader social context in which web data sets are used;
5. Apply high-level critical and creative thinking skills to complex online communication scenarios.
Timetabled Learning Activities Seminars: 3 hours every second week.
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The approach to learning in this unit is iterative and project based in which students will research and analyse web data and then design and report on appropriate communication responses to organisational and societal problems.
Assessment Assessment and feedback are iterative in that each assessment will cumulatively build on the next toward the successful research and analysis of web analytics and its potential effects to a sample website or web platform. Students receive feedback through, in class discussion, written assignments, student group work and online assignment feedback and discussion. Students will also be expected to read additional technical articles and analyse contemporary web analytics techniques.
Participation 15%
Critical Essay 25% - 2000 words
Analysis Report 30% - 2500 words
Exam 30%
Prerequisites Nil.
Exclusions Students who have successfully completed WEB302 Web Metrics may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Global Media and Communication (BCommun) [New in 2018]
Journalism (BCommun) [New in 2018]
Strategic Communication (BCommun) [New in 2018]
Appears in these Minors Social Media
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Building 450, Murdoch Campus
Unit Contacts

MURDOCH: S1-Internal
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Building 450, Murdoch Campus
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