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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Media Audiences (COM303)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
Teaching Timetables Murdoch S2
Description This unit provides practical knowledge about how media audiences are measured,understood and analysed. We begin with a historical approach to audience theory then delve into media audience research, opinion polling and audience reach. We then examine theories used to explain audience behaviour including media effects, reception and fandom. Critically explore experiences of the media as audience members, including broad social effects, how our interest in the media is shaped by various institutions and our individual responses to media texts.
Unit Learning Outcomes On successful completion of the unit you should be able to: * Define, explain and apply key concepts and theories in audience studies and audience research. * Relate audience concepts and theories to current local, regional, international and global examples. * Demonstrate proficiency in devising and undertaking an audience research project that focuses on a current issue or problem in the field. * Synthesise, evaluate and utilise information from a range of sources, especially library journal databases. * Explain and apply ethical thinking when undertaking research, especially in relation to human participants. * Communicate the findings of your audience research in a professional research report and via an oral presentation.
Timetabled Learning Activities Seminars: 2.5 hours per week.
Unit Learning Experiences This unit uses a structured timetable as a framework for learning. Students are required to attend a 1 hour lecture and a 1.5 hour tutorial for 12 weeks of the semester. One tutorial will be conducted in workshop style to assist students with their major assignment. In addition to timetabled activities, students are expected to spend 7.5 hours per week on comprehending the weekly required readings, reviewing lecture notes, preparing for and completing each of the assessment tasks including weekly tutorial questions and assignments.
Assessment There are three main assessments:
1. An Audience Research Assignment that comprises three parts: A research proposal (20%); a final report (30%) and a research presentation (10%)
2. Fortnightly in-class tests (30%)
Tutorial participation (10%)
Prerequisites Nil.
Exclusions Students who have successfully completed MCC236 Media Audiences and the Public or CMS203 Audiences, Users and Participants cannot enrol in this unit.
Appears in these Courses/Majors:
see individual structures for context
Global Media and Communication (BCommun) [New in 2018]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Lauren O'Mahony

Murdoch Campus
t: 9360 2077
e: L.OMahony@murdoch.edu.au
o: 450.3.054 - Building 450, Murdoch Campus
Unit Contacts

MURDOCH: S2-External
MURDOCH: S2-Internal
Dr Lauren O'Mahony

Murdoch Campus
t: 9360 2077
e: L.OMahony@murdoch.edu.au
o: 450.3.054 - Building 450, Murdoch Campus
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