Information on this page, including unit offerings, is from the 2020 academic year.
|Organisational Unit||Office of the Pro Vice Chancellor Education|
|Availability||DUBAI-ISC: TJD-internal, TSD-internal|
|Description||FDN014 Marketing covers the principles that underpins the main marketing knowledge. This unit provides an introduction to the ways in which marketing professionals look at the business environment and the concepts that guide their strategies.|
|Unit Learning Outcomes|| Upon successful completion of this unit, students will be able to:
1. discuss basic principles of marketing and the environments in which marketing takes place;
2. identify the sources of information available to marketers and the role this information plays in the planning and development of marketing strategy;
3. examine the processes of market segmentation, targeting and positioning and the analyse the behaviour of private and business consumers;
4. explain the role and nature of product, pricing, promotion and place (distribution);
5. communicate using a variety of mediums and in the appropriate language of marketers;
6. work effectively in a team on a group presentation.
This unit provides the opportunity for students to achieve the following:
· develop cognitive skills to assess, write clearly, speak effectively and to use visual communication
technologies as appropriate; and
· develop foundational knowledge in one of three discipline areas;
· develop the ability to organise, analyse, compare, plan and apply this knowledge to problem solving situations found within the classroom and work effectively with others.
|Timetabled Learning Activities||Lecture: 2 hours
Tutorial: 2 Hours
All offerings of this unit include the equivalent of 30 hours of structured learning.
|Appears in these Courses/Majors:
see individual structures for context
|Internet Access Requirements||Murdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.|
Mr Nathan Tozer
TNE Liaison Support Officer
t: 9360 6877
o: 460.3.006A - Economics, Commerce and Law, Murdoch Campus