Information on this page, including unit offerings, is from the 2020 academic year.
Mass Communication (FDN015)
|Organisational Unit||Office of the Pro Vice Chancellor Education|
|Description||This unit allows students to analyse media texts in their technical relationships to changing media contexts as well as develop skills in media production, analysis and assessment. The means of mass communication are explored with a critical view about how they produce meaning, how they engage mass users, how they are organized, and how they go about the business of constructing reality through film, advertising and new forms of social connections in an increasingly mobile world.|
|Unit Learning Outcomes|| Upon successful completion of this unit, you will be able to:
1. Analyse the relationships between traditional mass media and its connections to new media;
2. Conceptualise the interconnections between the changing contexts of media production and consumption;
3. Communicate using oral and written communication; and
4. Produce media texts to assist in learning technical and functional aspects of the media.
5. This unit provides the opportunity for you to achieve the following:
· cognitive skills to assess, write clearly, speak effectively and to use visual communication technologies as appropriate;
· communication, numeracy and literacy skills that enable graduates to present their knowledge
· views to different audiences using a variety of mediums; and
· ability to read, listen, question and gather information from a variety of sources.
|Timetabled Learning Activities||Formal Classes: 4 hours
All offerings of this unit include the equivalent of 30 hours of structured learning.
|Appears in these Courses/Majors:
see individual structures for context
|Internet Access Requirements||Murdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.|
Mr Nathan Tozer
TNE Liaison Support Officer
t: 9360 6877
o: 460.3.006A - Economics, Commerce and Law, Murdoch Campus
|No contacts found for this unit.|