Handbook Public View

This page displays current curriculum information. For staff view, please login

Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Introduction to Graphic Design (GRD118)

School School of Arts
Credit Points 3
Availability MURDOCH: S2-internal
Teaching Timetables Murdoch S2
Description This unit explores visual communication as it relates to the processes, techniques, and creative possibilities of digital and graphic design production. Throughout the unit students develop a thorough and culturally informed understanding of critical graphic design and new media history and theory. Students will also develop practical design skills through the rigorous development of numerous graphic design projects.
Unit Learning Outcomes 1. Understand the role of visual communication histories and theories in graphic design.
2. Apply an understanding of graphic design techniques to solve artistic and design based objectives
3. Apply a level of understanding, creativity and practical experience using graphic design software and hardware to create effective, attractive and interactive visual communication media.
Timetabled Learning Activities Online lecture; media laboratories: 2.5 hours per week.
Unit Learning Experiences The approach to learning in this unit involves a series of lab sessions that practically reinforce the history, theory and concepts of graphic design and visual communication. Students will engage visual problem solving and critical thinking methods from a range of theoretical perspectives and then apply these techniques to a series of design projects. The learning in this unit also integrates a series of lectures outlining the formal tools, techniques and concepts comprising the field of graphic design, ranging from semiotics, gestalt psychology to the analysis of contemporary graphic design.
Assessment Assessment and feedback are iterative in that each assessment will cumulatively build on the next toward the successful design and development of several graphic design projects. Students receive feedback through, in class discussion, written assignments, student group work and online assignment feedback and discussion. Students will also be expected to read additional technical articles and analyse contemporary graphic design in several contexts. There are four types of assessment as follows: Design Research, Creative Work worth 20%, Peer Design Review worth 20%, homework worth 20%, and Portfolio worth 40%.
Prerequisites Nil.
Exclusions Students who have successfully completed MUL118 Principles of Multimedia or MCC118 Visual Communication or IDD118 Visual Communication/Introduction to Graphic Design may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Games Art and Design (BCrMedia) [New in 2018]
Graphic Design (BCrMedia) [New in 2018]
Photography (BCrMedia) [New in 2018]
Screen Production (BCrMedia) [New in 2018]
Sound (BCrMedia) [New in 2018]
Strategic Communication (BCommun) [New in 2018]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
GRD118
Dr Mark Cypher
Senior Lecturer

Murdoch Campus
t: 9360 2240
e: M.Cypher@murdoch.edu.au
o: 450.3.072 - Education and Humanities, Murdoch Campus
Unit Contacts
GRD118

MURDOCH: S2-Internal
Dr Mark Cypher
Senior Lecturer

Murdoch Campus
t: 9360 2240
e: M.Cypher@murdoch.edu.au
o: 450.3.072 - Education and Humanities, Murdoch Campus
Fee Calculator
Handbook help
Information for Students

Cancellation

The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.


Regulations and Rules

Students should ensure they are familiar with the University's internal legislation, including provisions specifically relevant to their studies. See the University Regulation overview and view legislation online.