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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

International Marketing Management (MBS573)

Organisational Unit School of Business and Governance
Credit Points 3
Availability MURDOCH: AU2-internal
Description Internationalisation and the rapid globalisation of existing and new markets present unique opportunities for expansion strategies with operations in markets previously unthinkable and impossible to penetrate. However, globalisation poses competitive challenges and external risks. Marketing management in a global environment is more challenging than marketing in a domestic/home country market. Using case studies, the unit will explore a range of topics including theoretical perspectives on planning a global strategy, identifying market segments, competitor analysis, marketing mix, and evaluation.
Timetabled Learning Activities The main mode of learning is facilitated through combined lectures/seminars for 6 weeks and two Saturday workshops.
Other Learning Experiences Self-directed and guided research regarding international marketing management learning will be expected to augment learning.
Prerequisites Nil.
Appears in these Courses/Majors:
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Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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