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Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Strategic Research in International Markets (MBS574)

Organisational Unit School of Management and Governance
Credit Points 3
Availability MURDOCH: SP21-internal
Description Research in international marketing provides information about market needs in various countries. It contributes information for all aspects of marketing and shapes an entity's overall international strategy. Research in International Markets provides students with an in-depth overview of the role and importance of research in international marketing, and the processes of undertaking that research. This includes qualitative and quantitative research methods used to understand and answer specific research questions relevant to businesses, government entities and not-for-profit organisations.
Timetabled Learning Activities * All core learning material delivery will be facilitated through attending a combined lecture and seminar style of workshop for 7 weeks and one intensive weekend block mode delivery workshop which will involve work in a computer lab setting.
* Most seminars will require some pre reading. Students are expected to spend 8/9 hours per week on self-study and preparation for class activities.
* A range of cases will be selected for analysis and the development of strategic solutions from: Harvard Business School; Wharton Business School; text books; and industry sources. The selected cases will focus on the Asia-Pacific region.
Other Learning Experiences Independent study of recommended and self-generated journal articles and various business publications according to individual interests, abilities and opportunities for cross-cultural issues especially in the Asia-Pacific region.
Assessment 1. Individual Case Study analysis write up and Class presentation, discussion of findings.
2. (Teamwork) Carry out the research on a given marketing problem, work as a group to find answers to the problem and write a group report of the key findings and recommendations. Students as a group present the findings to the class at an agreed time. The assessment is separate for the group report and the presentation. Each student in the group presents their own individual section on a different aspect of the marketing problem.
3. Final Examination.
Feedback to students will be available face-to-face and online for all assessed activities.
Prerequisites Nil.
Appears in these Courses/Majors:
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Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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