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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Strategic Research in International Markets (MBS574)

School School of Business and Governance
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
DUBAI-ISC: TMD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TMA-internal, TSA-internal
Teaching Timetables Murdoch S2
Description Strategic Research in International Markets focuses on developing skills practical in nature, and based on theory. This unit presents a practical understanding of how marketing research is conducted internationally. Students will gain the capability to effectively plan and manage market research projects, and conduct basic data analysis. The unit draws together the research skills and knowledge required to fulfil a marketing management role in the context of international marketing.
Unit Learning Outcomes Upon successful completion of this unit student will be able to:
1. Critically apply the concepts and methods of conducting international market research.
2. Develop critical analysis and problem solving for international research situations.
3. Choose, implement and interpret analytical techniques and data to support the research process.
4. Achieve collaborative, cross-cultural learning and teamwork by writing a formal market research plan for a business entering a foreign market in a team.
Timetabled Learning Activities The main mode of learning is facilitated through combined lectures/seminars and workshops. Workshops: 3 hours per teaching week for 6 weeks and one Saturday or Sunday (6 hours) for South Street
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Other Learning Experiences Independent study of recommended and self-generated journal articles and various business publications according to individual interests, abilities and opportunities for cross-cultural issues.
Assessment Quiz/Test 30%
Case study analysis 30%
Research report 40%
Prerequisites Nil.
Appears in these Courses/Majors:
see individual structures for context
Graduate Certificate in Business Administration (GradCertBusAdmin)
Graduate Certificate in International Marketing (GradCertIM) [New in 2015]
Master of Business Administration (Global) (MBA(Global))
Master of Business Administration (MBA) [New in 2016]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
MBS574
Dr Cheryl Leo
Senior Lecturer

Murdoch Campus
t: 9360 6158
e: C.Leo@murdoch.edu.au
o: 512.2.031 - Murdoch Business School, Murdoch Campus
Unit Contacts
MBS574

DUBAI-ISC: TSD-Internal
KAPLAN-SGP: TJA-Internal
KAPLAN-SGP: TSA-Internal
MURDOCH: S2-External
MURDOCH: S2-Internal
Dr Cheryl Leo
Senior Lecturer

Murdoch Campus
t: 9360 6158
e: C.Leo@murdoch.edu.au
o: 512.2.031 - Murdoch Business School, Murdoch Campus
MBS574

DUBAI-ISC: TMD-Internal
KAPLAN-SGP: TMA-Internal
Ms Tara Amin
Associate Lecturer in Accounting

Murdoch Campus
t: 9360 2316
e: Tara.Amin@murdoch.edu.au
o: 512.2.029 - Murdoch Business School, Murdoch Campus
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