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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Strategic Research in International Markets (MBS574)

Organisational Unit Business
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
Teaching Timetables Murdoch S2
Description Strategic Research in International Markets focuses on developing skills practical in nature, and based on theory. This unit presents a practical understanding of how marketing research is conducted internationally. Students will gain the capability to effectively plan and manage market research projects, and conduct basic data analysis. The unit draws together the research skills and knowledge required to fulfil a marketing management role in the context of international marketing.
Unit Learning Outcomes Upon successful completion of this unit student will be able to:
ULO1. Demonstrate specialised knowledge of international market research concepts and methodologies
ULO2. Critically apply the concepts and methods of conducting international market research.
ULO3. Employ critical analysis and problem solving to develop recommendations to international marketing questions.
ULO4. Evaluate, implement and interpret analytical techniques and data to support the research process.
ULO5. Demonstrate effective verbal, written, and team interpersonal skills appropriate to working in cross cultural contexts
Timetabled Learning Activities The main mode of learning is facilitated through combined lectures/seminars and workshops. Workshops: 3 hours per teaching week for 6 weeks and one Saturday (6 hours) for South Street
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Other Learning Experiences Independent study of recommended and self-generated journal articles and various business publications according to individual interests, abilities and opportunities for cross-cultural issues.
Assessment Quiz/Test 30% Case study analysis 30% Research report 40%
Prerequisites Nil.
Appears in these Courses/Majors:
see individual structures for context
Graduate Certificate in Business Administration (GradCertBusAdmin)
Master of Business Administration (Global) (MBA(Global))
Master of Business Administration (MBA) [New in 2016]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Cheryl Leo
Senior Lecturer

Murdoch Campus
t: 9360 6158
e: C.Leo@murdoch.edu.au
o: 512.2.007 - Murdoch Business School, Murdoch Campus
Unit Contacts

MURDOCH: S2-External
MURDOCH: S2-Internal
Dr Cheryl Leo
Senior Lecturer

Murdoch Campus
t: 9360 6158
e: C.Leo@murdoch.edu.au
o: 512.2.007 - Murdoch Business School, Murdoch Campus
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