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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

Cross-Cultural Consumer Behaviour (MBS575)

Organisational Unit School of Business and Governance
Credit Points 3
Availability MURDOCH: AU2-internal
Description Provides the fundamental skills students need to understand how and why consumers from different countries and cultural backgrounds make decisions regarding the goods and services they purchase. The global economy is affected by consumer behaviour culture, lifestyle and group behaviours. Research case studies will demonstrate relationships between consumer decisions, behaviours and the social environment.
Timetabled Learning Activities The main mode of learning is facilitated through combined lectures/seminars for 6 weeks and two Saturday workshops.
Other Learning Experiences Self-directed and guided research regarding consumer learning experiences in selected cultural environments around the globe.
Prerequisites Nil.
Previously 2015: 'Cross-Cultural Consumer Behaviour and Neuromarketing'
Appears in these Courses/Majors:
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Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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