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Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Global Media Communication (MBS576)

Organisational Unit School of Management and Governance
Credit Points 3
Availability MURDOCH: SP21-internal
Description This unit introduces theories of international marketing communications, including managerial processes, social media trends, strategic and operational planning and implementation plans. It examines the impact of social media, how different age cohorts and socio-economic groups consume media. How contemporary social media is reshaping individual, group, social and cultural business practices. The unit examines ethical responsibility issues and impacts on stakeholders and consumers. It is useful for all types of communications, PR and advertising careers within international companies.
Timetabled Learning Activities Lectures/seminar style of workshops for 7 weeks and one intensive weekend block mode delivery workshop.
Other Learning Experiences Self-directed and guided research regarding consumer learning experiences in selected cross-cultural media and communications environments around the globe.
Assessment Assessment and feedback to students will be via informal advice and discussion during workshops.
1.Literature Review on a given topic based on the lectures of weeks 1-2.
2.Research Paper based on group work, conducting research on a chosen company or brand and developing an appropriate and creative media campaign.
Prerequisites Nil.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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