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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Rethinking Strategic Value of Markets and Consumers (MBS609)

Organisational Unit Business
Credit Points 3
Availability MURDOCH: T3-external
Description When business, societal and environmental realities evolve, the strategic value creation, communication and dissemination process also undergoes change. This unit critically assesses these new realities in the context of a virtualised and globalised business world and evaluates its impacts on markets and consumers. The unit will provide an analytical framework around which business problems can be tackled and strategic decisions made to better communicate and disseminate processes while enhancing strategic value.
Unit Learning Outcomes 1. Critically evaluate the market and consumer value approach in business.
2. Apply marketing/management theories and models in developing a value creation, communication and dissemination process.
3. Assess the role of ethics and social responsibility in value creation, communication and dissemination process.
4. Formulate and recommend strategic solutions that add measurable value to the organisations using a case study approach.
5. Analyse new trends and directions in the market and consumer value approach.
Timetabled Learning Activities Collaborate sessions are approximately 3 hours x 2 days over 4 weeks of the intensive learning
period. These sessions are entirely online. Collaborate sessions use the Zoom application and
attendance at the Collaborate sessions are compulsory.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Students will undertake all activities online.
These activities include participating in interactive learning activities, accessing online reading, watching instructional videos, interacting with fellow students and completing assessments.
Assessment (1a) Engagement (part a) Quiz (Multiple-choice questions) (20%)
(1b) Engagement (part b) Discussion Forum (10%)
(1c) Engagement (part c) (10%)
(2) Group Presentation (20%)
(3) Take home/open book exam (20%)
(4) Journal (20%)
Prerequisites Enrolment in the Executive Master in Leadership, Strategy and Innovation
Appears in these Courses/Majors:
see individual structures for context
Executive Master in Leadership, Strategy and Innovation (EMLeadershipStratInnov) [New in 2016]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Greg Lopez
Lecturer (Professional Practice)

Murdoch Campus
t: 9360 1778
e: Greg.Lopez@murdoch.edu.au
o: 450.4.024 - Education and Humanities, Murdoch Campus
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