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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Digital Business (MBS667)

Organisational Unit Business
Credit Points 3
Availability MURDOCH: S1-internal, S1-external
Teaching Timetables Murdoch S1
Description This unit equips students with hands-on website development skills and an appreciation of the digital marketplace. Students will demonstrate financial and market justification for a digital marketplace presence. The unit centres on business websites but includes discussion on the social marketing, location marketing and telematics fields. Ethical issues including culture and permission marketing are also addressed.
Unit Learning Outcomes On successful completion of this unit students will be able to:
ULO1: Demonstrate specialised knowledge of digital communication technologies.
ULO2: Critically assess various forms of digital communication technology
ULO3: Determine appropriate website analytics for use in business strategy development
ULO4: Develop a professional digital asset for a business or organisation
ULO5: Critically evaluate a communications problem and recommend appropriate digital media
ULO6: Work coherently as a team and communicate effectively both individually and as a group
Timetabled Learning Activities Workshops: 2 hours per teaching week
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment Case study analysis 30%
Digital asset design 40%
Report on digital asset design 20%
Verbal presentation 10%
Prerequisites Enrolment in a graduate-level course.
Exclusions BUS305 Digital Business
Appears in these Courses/Majors:
see individual structures for context
Master of Business Administration (Global) (MBA(Global))
Master of Professional Accounting (Advanced) (MPA(Adv))
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
MBS667
Dr Carol Osborne
Lecturer

Murdoch Campus
t: 9360 6684
e: C.Osborne@murdoch.edu.au
o: 512.2.021 - Murdoch Business School, Murdoch Campus
Unit Contacts
MBS667

MURDOCH: S1-External
MURDOCH: S1-Internal
Dr Carol Osborne
Lecturer

Murdoch Campus
t: 9360 6684
e: C.Osborne@murdoch.edu.au
o: 512.2.021 - Murdoch Business School, Murdoch Campus
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