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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

Introduction to Public Relations (MCC107)

Organisational Unit School of Arts
Credit Points 3
Availability DUBAI-ISC: TMD-internal
Description This unit introduces students to the practice and theory of public relations, including its history in Australia, and internationally, and the development of communication strategies and tactics for publics. It allows students to begin to develop an understanding of ethical issues, professional values, campaign planning and writing techniques in the field of public relations as a global communications management profession. The unit also allows students to develop professional writing and presentation skills whilst working in a real-life client setting.
Timetabled Learning Activities Lectures/tutorials: 2.5 hours per week.
Other Learning Experiences Students are expected to read additional technical and academic articles, analyse contemporary communication campaigns and follow issues in the news and online media as part of their class and assessment preparation.
Prerequisites Nil.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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