Handbook Public View

This page displays current curriculum information. For staff view, please login

Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Public Relations: Contemporary Approaches (MCC204)

Organisational Unit School of Arts
Credit Points 4
Availability DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
SGP1: TJB-internal, TSB-internal
Description This unit explores a range of contemporary theories of, and approaches to, public relations in key areas including corporate social responsibility and employee relations. It provides a deepening of students' understanding of public relations theory and professional practice developed in MCC107, MCC259 and MCC385 and encourages a critical focus on ethical and rhetorical issues as these arise in the development and deployment of public relations strategies and tactics.
Timetabled Learning Activities Lectures: 1 hour; tutorials: 1.5 hours.
Prerequisites MCC107 Introduction to Public Relations.
Exclusions Students who have successfully completed MSC235 Public Relations: Principles and Writing Practice may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
No co-ordinators found for this unit.
Unit Contacts
No contacts found for this unit.
Fee Calculator
Handbook help
Information for Students


The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.

Regulations and Rules

Students should ensure they are familiar with the University's internal legislation, including provisions specifically relevant to their studies. See the University Regulation overview and view legislation online.