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Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Public Relations: Contemporary Approaches (MCC204)

Organisational Unit School of Arts
Credit Points 4
Availability DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
SGP1: TJB-internal, TSB-internal
Description This unit explores a range of contemporary theories of, and approaches to, public relations in key areas including corporate social responsibility and employee relations. It provides a deepening of students' understanding of public relations theory and professional practice developed in MCC107, MCC259 and MCC385 and encourages a critical focus on ethical and rhetorical issues as these arise in the development and deployment of public relations strategies and tactics.
Timetabled Learning Activities Lectures: 1 hour; tutorials: 1.5 hours.
Prerequisites MCC107 Introduction to Public Relations.
Exclusions Students who have successfully completed MSC235 Public Relations: Principles and Writing Practice may not enrol in this unit for credit.
Appears in these Courses/Majors:
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Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

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