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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Communication Research (MCC213)

Organisational Unit Creative Media, Arts and Design
Credit Points 4
Description This unit engages students in thinking critically about communication research. Students are introduced to quantitative and qualitative methods. Dedicated attention is given to researching the professional contexts of public relations. The unit aims to ensure students are able to develop research proposals, can differentiate between methods of data collection and analysis, and understand research ethics and management. Students should gain in-depth knowledge about conducting meaningful and purposeful communication and public relations research.
Timetabled Learning Activities Lectures: 1 hour per week; tutorials: 1.5 hours per week.
Unit Learning Experiences This unit has weekly lectures and tutorials, and involves a mixture of self-directed and collective learning activities. Learning materials and further support will be provided online via Moodle, and students are expected to complete each week's reading prior to attending the lectures and tutorials.
The lectures play an important part in the unit each week as they deliver the key information for each module. The tutorials build on these lectures to help students further enhance their understanding. These activities and materials are aimed towards helping students with their key assignment for this unit, which is to develop a research proposal for a project of their own interest and choosing.
Students in this unit will produce a research proposal that outlines how a particular communications or media-related issue can be investigated, and present this in both report and poster formats. In the process, they develop the skills to identify and explain a complex issue, justify why it is worthy of the time and resources required for the research, and articulate how that research process will be undertaken. Along the way, students also explore the ethical processes, practices and implications of doing research. This unit culminates in an exam which provides students the opportunity to demonstrate their accumulated understanding and skills.
Assessment Tutorial participation (10%); Research Proposal (Part 1) topic, literature re, question/hypothesis and purpose (20%); research Proposal (Part 2) methods, ethical issues (25%); Poster Presentation of Research Proposal (10%); Examination Closed book, short and long answer questions (30%)
Prerequisites Nil.
Exclusions Students who have completed MSC110 Media Research Methods are not eligible to enrol in this unit.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Associate Professor Terence Lee
Associate Professor in Mass Communication

Murdoch Campus
t: 9360 6689
e: T.Lee@murdoch.edu.au
o: 450.3.067 - Building 450, Murdoch Campus
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