Information on this page, including unit offerings, is from the 2019 academic year.
Media Relations (MCC259)
|Organisational Unit||Creative Media, Arts and Design|
|Description||This unit explores the theory and practice of media relations through case studies, practical writing exercises and the development of a media relations campaign. Students learn how to work closely with the media, plan and evaluate media campaigns, prepare for interviews and press conferences, and write effective media releases, backgrounders and feature stories. In addition, students will explore the broader social role of media relations and its relationship with public relations.|
|Unit Learning Outcomes||On successful completion of the unit you should be able to:
1. Understand the role of media (including social, online, TV, radio and print) and the constantly changing media landscape and its relation to public relations practice.
2. Research and develop an effective media relations strategy
3. Write media releases, media kits, interview notes and other public relations texts.
|Timetabled Learning Activities||Lectures: 1 hour per week; tutorials: 1.5 hours per week.|
|Internet Access Requirements||Murdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.|
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