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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

Campaign Management (MCC307)

Organisational Unit School of Arts
Credit Points 4
Availability DUBAI-ISC: TMD-internal
KAPLAN-SGP: TMA-internal
SGP1: TMB-internal
Description This unit consolidates professional public relations skills through practical experience with a 'real life' organisation. Working in teams, students develop a public relations strategy or communication plan for a not-for-profit organisation over the course of the semester, culminating in a formal conference presentation to the organisation, students and mentors. Students learn about strategy development, client management, program research, planning, design and evaluation as well as budgeting and scheduling.
Timetabled Learning Activities Lectures: 1 hour per week; tutorials: 1.5 hours per week; student conference (all day).
Other Learning Experiences As part of this unit you will be expected to meet with clients outside of the lectures and tutorials in your own time. You will also be expected to attend a full day's conference during the study break before exams.
Prerequisites MCC204 Public Relations: Contemporary Approaches.
Exclusions Students who have successfully completed MSC307 Media Planning and Promotion may not enrol in this unit for credit.
Appears in these Courses/Majors:
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Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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